Deloitte Made a Big Mistake — and It’s Another Caution to Every Marketer Using AI
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
the ai marketer Turns 1: A Look at Lessons Learned, Our Best Posts & the Industry at Large
We’ve been blogging for a year, and we’ve learned a lot. Here are some of our takeaways, key lessons and exciting insights from 365 days of covering AI in marketing.
15 AI in Marketing Examples To Inspire Your Next Campaign
AI in marketing isn’t a distant fantasy anymore, but an opportunity. Use these 15 AI in marketing examples to inspire your next campaign.
Doubling Down on Differentiation: How AI Can Help You Stand Above Your Competitors
When all your competitors are using AI for the same efficiency gains, how can you stand out? Get the better of your competition with these 5 AI differentiation tips.
4 Takeaways & Lessons Learned From Our Time at the 2025 Technology for Marketing Expo
Several Braftonites attend TFM 2025 to showcase contentmarketing.ai and chat with industry experts. Here’s what they learned about the state of AI and its role in content marketing.
ChatGPT Has Apps Now — What That Means for Marketers
Apps for ChatGPT are here. Here’s a quick feature update, 3 important considerations when choosing your next AI marketing assistant and features that matter most.
AI Headline Writers Are Here: Should You Trust Them?
Create headlines that get clicks. Learn how AI headline writers work, what tools to use and the benefits of using them.
Draft a Proven AI Content Strategy To Ideate With Confidence
AI is no longer just a content creation assistant — it can help you create your whole strategy. Here’s how to use AI effectively to facilitate your content strategy.
Back to the Basics: Protecting Brand Voice and Quality in the Age of AI
And AI isn’t just shaping how content is produced — it’s reshaping how content is found.
From Panda to AI Mode: Why Content Creators Need To Raise the Bar Again
Last week, we exhibited at the Technology For Marketing (TFM) Expo at London’s Excel. We were there to promote contentmarketing.ai.