AI in Marketing: December AI Round-Up and Rundown
As we bid farewell to another year, it’s time to round up the most compelling marketing, technology and AI events that happened this month.
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Lessons Brafton Writers Learned From Months of Using ChatGPT
Brafton is pro-tech, which means pro-generative AI. But even we know the limitations of popular tools like ChatGPT (and how to work around them).
Understanding Marketing Mix Modeling: What Marketers Should Know
Marketing Mix Modeling helps marketers make data-driven decisions about how to structure their strategy. Learn how to take advantage of this method.
AI For Content Creation Can Go Wrong — Here’s How To Avoid That
AI for content creation is old news, but don’t let that convince you that you might be able to get away with unethical business practices like these folks.
We Need To Talk About AI Washing
Making outlandish and exaggerated AI claims is called AI washing, and it’s a real problem. But what’s the solution?
The Impact of AI on Digital Marketing: A Comprehensive Guide for Marketers
Learn how AI transforms digital marketing with data-driven insights and automation. Explore the latest AI innovations in a rapidly evolving landscape.
Google’s Generative AI Experiment Is Growing
AI Overviews are now available throughout the Americas, Asia-Pacific, Europe, the Middle East, and Africa. Here are some concepts to keep in mind as it expands.
AI In Marketing: November Round-Up & Run-Down
A lot of noteworthy stuff happened in the world of AI in November, like increasing adoption and a new code from a particular country. Find out more!
3 Core Pillars of Google (and Why They Matter for Marketers)
Google’s algorithm is ever-changing, but its three core pillars — search, experience and technology — are lasting. Here’s how to get the basics right.
Google Is Now Serving Ads In AI Overviews: What Marketers Need To Know
Google’s AI Overviews now serve ads. This is everything we know so far about how ads in AI Overviews work and how to start showing up there.