Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI efficiency is a real marketing benefit, but without balance and intention, it can uproot brand identity. Here’s how to balance speed with long-term strategy.
I have content to create, and it’s got to be great. “Good enough” just isn’t cute anymore, and my readers know it. Luckily, I have a content creation tool specifically built for marketers right at my fingertips.
As AI Overviews drive clicks down, appearing within is increasingly important. These 5 strategies to stay visible can set you on the right path.
It’s no surprise that ChatGPT doesn’t sound very human, even with the most detailed prompts. Try these tips to take your AI content to the next level.
The term “storytelling” is abuzz on job boards lately. Here’s what we know, why I think storytelling is making its rebound and what it says about the current market.
Learn what a content production workflow is, why it matters and how to build a repeatable process that improves efficiency and content quality.
Long-form content can be intimidating to both write and read. Here’s how to use AI to help you create quality long-form pieces a bit quicker.
Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.
Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.
Recent PwC data shines an updated light on the current state of AI at work, including employee usage, investment returns, CEO sentiment and more.