Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When I started working at Brafton in 2015, I was trained on Brafton editorial standards. We follow AP Style (most of the time); we spell “white paper” as two words; we don’t use the Oxford comma; we do use the em dash. Honest — I have proof — here’s a screenshot from our style guide:… Read more »
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
We’ve been blogging for a year, and we’ve learned a lot. Here are some of our takeaways, key lessons and exciting insights from 365 days of covering AI in marketing.
AI in marketing isn’t a distant fantasy anymore, but an opportunity. Use these 15 AI in marketing examples to inspire your next campaign.
When all your competitors are using AI for the same efficiency gains, how can you stand out? Get the better of your competition with these 5 AI differentiation tips.
Several Braftonites attend TFM 2025 to showcase contentmarketing.ai and chat with industry experts. Here’s what they learned about the state of AI and its role in content marketing.
Apps for ChatGPT are here. Here’s a quick feature update, 3 important considerations when choosing your next AI marketing assistant and features that matter most.
Create headlines that get clicks. Learn how AI headline writers work, what tools to use and the benefits of using them.
AI is no longer just a content creation assistant — it can help you create your whole strategy. Here’s how to use AI effectively to facilitate your content strategy.
And AI isn’t just shaping how content is produced — it’s reshaping how content is found.