Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.
Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.
Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.
Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.
Rather than asking whether AI works, the question is why some approaches flame out while others let you scale responsibly and strengthen brand trust.
AI doesn’t just generate content — it can help you make it perform better with the right tools and approach. Here’s how to leverage AI for content optimization.
Content scaling is a common strategy, but many do it wrong and risk their reputation in the process. Here’s how to scale great content without burning out.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Compare Gemini vs ChatGPT across features, coding, content creation, research and more. Discover which AI model fits your needs.
Confused about blog vs article? Discover the key differences, SEO benefits and how to decide which format fits your goals.