Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI assistants and AI agents may sound similar, but they serve very different marketing needs. Learn how each works, where they add value as AI agents become more mainstream.
Content briefs ensure projects start on the right foot and everyone’s on the same page. Here’s what makes a great content brief.
Remember these AI content fails? From fake authors to hallucinated claims, here’s what brands can learn from some of the biggest AI publishing mistakes in recent years.
Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.
If your AI-generated text sounds too robotic, try these 10 editing tips and tools to humanize the content, increase its quality and improve the reader experience.
Wondering how to make a paragraph longer? These tips and best practices can help you expand on your existing ideas using AI writing tools.
Discover how AI is transforming A/B testing for marketers. Learn practical use cases, benefits, limitations and best practices to optimize smarter.
Turn AI into a more effective brainstorming partner with these topic ideation tips and contentmarketing.ai workflows.
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.
Great writers come in many forms, with paths to success just as diverse. Here are X skills to build and tools to leverage to improve your writing.