How AI Can Help You Complete a Better Website Audit
When’s the last time you did a website audit? If it’s been a while, see how AI tools can help you complete a comprehensive audit on your own.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Is AI Making Marketing More Human? Insights from the 2026 Global Workplace Survey
AI isn’t increasing isolation — it’s enabling more collaboration, according to one survey. Here’s how AI is reshaping marketing work, teams and skills.
Topical Authority in SEO: Building Your Niche Powerhouse & Where AI Can Help
Topical authority is becoming a key differentiator in SEO — learn what it is, how to build it and how AI tools can accelerate your strategy.
How We Created an Email Marketing White Paper With contentmarketing.ai
Every marketer knows the tension between speed and authority.
March 2026 AI in Marketing Roundup & Rundown: Sora Shutdown, AI Product Marketing Moves, a Growing AI Trust Gap & More
A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.
The Content Engineer: Responsibilities, Key Skills and How They Add Value to Your Content Strategy
Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.
What Does Zapier Do? How To Harness Automation
Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.
AI Style Guides: Ensuring Consistent Brand Voice at Scale
Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.
The Right and Wrong Way To Approach AI Content Creation
Rather than asking whether AI works, the question is why some approaches flame out while others let you scale responsibly and strengthen brand trust.
AI-Driven Performance Optimization: How To Improve Your Content With the Help of AI
AI doesn’t just generate content — it can help you make it perform better with the right tools and approach. Here’s how to leverage AI for content optimization.