From Inbox to Impact: How To Use AI for Smarter Email Marketing
Want higher-performing email campaigns? Explore the best ways to use AI for email marketing, plus tips and strategies to optimize results.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Inside Powell’s Books AI Art Controversy
Powell’s Books recently found itself at the center of the latest AI controversy that left a bad taste in customers’ mouths. Here’s what happened and what marketers can learn.
Do You Need to Use AI To Win AI? Marketers vs. Consumers in the Age of AI-Powered Search
Nearly every conversation about search now includes two little letters: A & I.
Smarter LinkedIn Marketing: Using AI to Craft Engaging Posts in 2025
Learn how AI helps craft engaging LinkedIn posts, pick the right tools and update your content strategy for higher reach.
How AI Is Transforming PPC Advertising: Practical Insights for Modern Marketers
Paid search is hurtling toward a new era where artificial intelligence sets the rules of engagement. As more people turn to emerging search methods, search volume for particular keywords is decreasing. At the same time, tools like AI Max for Search are stepping in to fill the gap with smarter automation. By weaving machine learning-driven… Read more »
Pursuing Thought Leadership Amid an AI Avalanche: Downsides, Don’ts and Overcoming Challenges
Becoming a genuine thought leader in the AI era has its challenges, but these tips can help you outshine the rest in your pursuit of authenticity.
Social Proof in the AI Era: How You Shouldn’t Use AI + What You Can Do Instead
AI can easily fake social proof, and that’s a problem. Here’s how you should never use AI for success stories, with ethical options and use cases to explore instead.
Looking for a New AI Tool? Try These Copysmith Alternatives
Copysmith AI is a solid tool to have in your belt, but alternatives are out there if you’re looking to switch things up. These are your top choices.
August AI Roundup & Rundown: Google’s AI Mode Goes Global, AI Investments Net No Return and a Bubble Bound To Burst?
August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
Best HyperWrite Alternatives for Smarter AI Writing in 2026
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.