How To Use Gen AI (Responsibly and Effectively)
Knowing how to use generative AI in 2025 can set you apart from other content creators, but only if you know how to use it well.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The AInxiety Is Real: A Brief Reflection on Artificial Intelligence
Are you sick of hearing about AI yet? Are you growing more worried with each AI-related headline?
AI and Data Analytics: The Powerful Pairing for Marketers
AI can make data analytics a breeze, but marketers should approach this with a few key concepts in mind.
What’s Been Happening With Google’s Shopping Experience?
Google Shopping just got a major update. There’s AI, more personalization and new customer tools. Get the latest on Google Shopping right here!
AI & Data Protection: Do You Know Where Your Data Is?
The newness of AI and its use of publicly shared information has made it difficult for people so let’s explore them together.
What Does ChatGPT Think About Your Brand?
Have you ever asked generative AI about your brand or business? If not, this is why it could be a valuable exercise.
What To Expect from Google’s Gemini 2.0 Models
Gemini 2.0 promises to be better than its predecessor in nearly every way with some exciting projects on the way, too. Find out more!
AI in Marketing: December AI Round-Up and Rundown
As we bid farewell to another year, it’s time to round up the most compelling marketing, technology and AI events that happened this month.
Lessons Brafton Writers Learned From Months of Using ChatGPT
Brafton is pro-tech, which means pro-generative AI. But even we know the limitations of popular tools like ChatGPT (and how to work around them).
Understanding Marketing Mix Modeling: What Marketers Should Know
Marketing Mix Modeling helps marketers make data-driven decisions about how to structure their strategy. Learn how to take advantage of this method.