Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is AI stealing our jobs? This barometer says “not really,” but it’s more complicated. Discover insights from PwC’s Global AI Jobs Barometer and what it means for marketers.
Meet the 6 Contently alternatives smart marketers trust to create, optimize and manage content in 2025.
Forget bland AI content. Discover how to blend algorithms, human judgment and strategy — without letting the bots write your brand story.
If you’ve asked, “What is ServiceNow used for?” We have the answer! Learn all about the popular automation platform and its ideal use cases here.
Even marketing pros get content optimization wrong sometimes. See how AI reoptimization can save your blog posts from page 3 obscurity.
Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
If you’re still keyword-stuffing, your optimization game is over. We’ll show you how AI chatbots and crawlers are changing the marketing game.
Discover what a generative AI strategy should entail and how to align it with business goals, infrastructure and ethical considerations.
Looking for an AI policy template to regulate AI in your workplace? Use this template and these best practices for effective implementation.
AI Mode, a third core product from a famous designer and OpenAI and an unconventional partnership. Read more in May’s AI Roundup and Rundown!