Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
If you’re still keyword-stuffing, your optimization game is over. We’ll show you how AI chatbots and crawlers are changing the marketing game.
Discover what a generative AI strategy should entail and how to align it with business goals, infrastructure and ethical considerations.
Looking for an AI policy template to regulate AI in your workplace? Use this template and these best practices for effective implementation.
AI Mode, a third core product from a famous designer and OpenAI and an unconventional partnership. Read more in May’s AI Roundup and Rundown!
Search is no longer just Google. Learn why marketers must think like sociologists to stay relevant in the age of AI-driven discovery.
Google is upping the ante on AI in Search with its newly released AI Mode. Here’s what to know, including some of its bad press.
Tired of AI panic and faulty detectors? Discover why the real threat of content isn’t AI itself, but our overreactions, misunderstandings and misused tools.
AI maturity across organizations is down 9 points since last year — but what does that mean, and should you care?
These researchers broke Reddit rules (and ethical boundaries) to find out if generative AI can be manipulative. Here’s why it was unethical.