Getting Started With Personalization: A Practical Guide for Marketers
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Makes a Great Writer? Skills, Qualities & Tools To Help You Improve
Great writers come in many forms, with paths to success just as diverse. Here are X skills to build and tools to leverage to improve your writing.
Headless CMS and SEO: What Marketers Need To Know in the AI Era
Explore headless CMS SEO, including benefits, challenges and how to optimize your site for search engines and AI-driven discovery.
April AI in Marketing Roundup & Rundown: Unveilings, Acquisitions & a New Avalanche of Adoption Data
April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.
How To Use AI in Video Content Creation Without Automating the Entire Process
Fully AI-generated video isn’t everyone’s taste. But that doesn’t mean the tech can’t help you streamline parts of your creative process. Here are a few practical use cases to try.
Copy.ai vs. ChatGPT: Pros, Cons, Features and Ideal Use Cases
Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.
How To Push Past Writer’s Block, Write Faster and Shorten Your Time to First Draft
You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.
Rethinking AI Performance Metrics for Long-Term Marketing Value
You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.
Optimizely vs. Sitecore: Similarities, Differences & Key AI Features
Optimizely and Sitecore are two of the hottest DXPs. Here’s how they compare, the AI features that make each stand out and how to choose your winner.
MarketMuse Alternatives: Which Content Optimization Tool Is Right for You?
Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.