AI Trust and Adoption: From Skepticism to Advanced Solutions
We’ve all seen headlines claiming the revolutionary nature of AI. But how is it really affecting employees, how can your organization truly benefit?
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How To Use AI for Personalized Marketing in 2026
Using AI for personalized marketing can save time and resources while maximizing engagement, but only if you get it right.
Guide to AI in Email Marketing: How To Earn Engagement in 2026
Curious how you can get the bots to boost engagement and drive ROI? Read all about it in our guide to AI in email marketing.
The Content Creation Struggle and How To Step Off the Bus
At times, creating engaging content is tough. These five tips can help you overcome your content struggles so you can enter that elusive flow state.
Can AI Work Be Copyrighted? The USCO Has an Answer
Can you copyright AI-created work? The USCO says … kind of. Here’s what you need to know about AI and copyright law in the U.S.
This Study Says Companies Aren’t Benefitting FromAI — Here’s Why
Researchers say that AI adoption is failing — but it’s not for a lack of tools’ capabilities. Some employees are having a hard time building trust.
AI in Marketing: A January Round-Up and Rundown
2025 is off to an interesting start. Here are some of the most significant AI-related announcements and news pieces from January.
Generative AI: A Big Influencer Waiting To Be Influenced?
How do you get your novel ideas into the artificial mind so that it might deliver them to your ideal audience?
ChatGPT For Marketing Data Analysis: What It Can and Cannot Do
ChatGPT can be a powerful tool for marketing data analysis but it can’t do everything.
How Is ChatGPT Working for You? Here’s Some Advice
To use ChatGPT for marketing more effectively, you have to invest a little time and have some patience. Here are tips for getting more out of the tech.