July AI Roundup and Rundown: GEO’s Real Impact, Wearables & More
Google says generative engine optimization doesn’t matter while testing a new feature that could shake up SERPs as we’ve known them. Here are July’s AI updates.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Jasper AI vs. Copy AI: Is It Still a Head-to-Head Comparison for Marketers and Creators?
With so many AI tools to choose from today, it can be stressful to make a choice. Allow us to help by comparing two popular choices: Jasper and Copy.ai.
How AI Amplifies Enterprise SEO (And Why Your Competition Is Already Using It)
Learn how AI reshapes enterprise SEO — from content creation to search strategy — and why top brands are already adapting to stay ahead.
AI Is Helping, Not Hurting, Jobs? Insights From PwC’s Global AI Jobs Barometer
Is AI stealing our jobs? This barometer says “not really,” but it’s more complicated. Discover insights from PwC’s Global AI Jobs Barometer and what it means for marketers.
6 Contently Alternatives Smart Marketers Are Considering in 2025
Meet the 6 Contently alternatives smart marketers trust to create, optimize and manage content in 2025.
Spill the AI Tea: The Real Benefits of AI Writing Tools (and How To Keep Them on Your Good Side)
Forget bland AI content. Discover how to blend algorithms, human judgment and strategy — without letting the bots write your brand story.
What Is ServiceNow Used For? Key Features and Industry Use Cases
If you’ve asked, “What is ServiceNow used for?” We have the answer! Learn all about the popular automation platform and its ideal use cases here.
The Marketing Leader’s Dilemma: How AI Reoptimization Can Save Your Content Strategy (And Your Budget)
Even marketing pros get content optimization wrong sometimes. See how AI reoptimization can save your blog posts from page 3 obscurity.
The Consequences of AI-Generated Content on SEO Performance Just Got Clearer (and It May Surprise You)
Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
Can AI Search Engines Find Your Site?
If you’re still keyword-stuffing, your optimization game is over. We’ll show you how AI chatbots and crawlers are changing the marketing game.