ChatGPT Has Apps Now — What That Means for Marketers
Apps for ChatGPT are here. Here’s a quick feature update, 3 important considerations when choosing your next AI marketing assistant and features that matter most.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI Headline Writers Are Here: Should You Trust Them?
Create headlines that get clicks. Learn how AI headline writers work, what tools to use and the benefits of using them.
Draft a Proven AI Content Strategy To Ideate With Confidence
AI is no longer just a content creation assistant — it can help you create your whole strategy. Here’s how to use AI effectively to facilitate your content strategy.
Back to the Basics: Protecting Brand Voice and Quality in the Age of AI
And AI isn’t just shaping how content is produced — it’s reshaping how content is found.
From Panda to AI Mode: Why Content Creators Need To Raise the Bar Again
Last week, we exhibited at the Technology For Marketing (TFM) Expo at London’s Excel. We were there to promote contentmarketing.ai.
September AI Roundup & Rundown: New ChatGPT Usage Data, Universal Translation and the Top GenAI Use Case According to New Research
OpenAI unveils new insights about how people use ChatGPT, corporate comms stand to benefit the most from generative AI and universal translation is on the horizon.
From Inbox to Impact: How To Use AI for Smarter Email Marketing
Want higher-performing email campaigns? Explore the best ways to use AI for email marketing, plus tips and strategies to optimize results.
Inside Powell’s Books AI Art Controversy
Powell’s Books recently found itself at the center of the latest AI controversy that left a bad taste in customers’ mouths. Here’s what happened and what marketers can learn.
Do You Need to Use AI To Win AI? Marketers vs. Consumers in the Age of AI-Powered Search
Nearly every conversation about search now includes two little letters: A & I.
Smarter LinkedIn Marketing: Using AI to Craft Engaging Posts in 2025
Learn how AI helps craft engaging LinkedIn posts, pick the right tools and update your content strategy for higher reach.