What Is Prompting? Our Guide to Getting Started With Gen AI
Well-structured prompts help marketers get the outcomes they want. Here’s your guide to prompt your model in a way that makes it go “Ah” instead of “Huh?”.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Who Isn’t Using AI in Marketing Yet? (And Why Not?)
With all the talk around artificial intelligence (AI) today, it’s easy to think everybody’s on board with this new technology. But is this true? Just how many marketers are using AI? At Brafton, we decided to find out. We asked 127 marketing professionals a series of questions regarding their relationship with AI. The responses we… Read more »
How To Use AI at Work To Boost Productivity and More (Infographic)
Uncover the benefits of using AI at work. Explore practical tools and tips to boost productivity in your daily routine.
Experts and the General Population Are Split on AI’s Long-Term Value — Here’s How They Stack Up
Pew Research asked regular Americans and AI experts their thoughts on artificial intelligence. Here’s what people think about this technology right now.
Marketing in the Age of AI: Who’s Leading the Charge?
Learn about who uses AI in marketing and how they utilize tools for better outcomes.
AI Policies? Here’s What Companies Are (and Aren’t) Doing in 2025
Explore what marketers are (and aren’t) doing to govern AI usage within their organizations, why it matters and how to build a comprehensive AI policy.
Company AI Policy Guide: 4 Essential Elements for Ethical AI Adoption
A company AI policy outlines exactly how your organization uses AI tools. Here are some tips on drafting an effective AI policy and keeping it up to date.
The 4 Biggest Challenges in AI Content Creation (+ How To Solve Them)
Hear from our survey respondents on the top challenges in AI content creation, plus get solutions to improve your AI-generated content process.
March AI Roundup and Rundown
You know the drill. Here are some of the most interesting AI- and marketing-related updates from March 2025, like a bot that’s good at creative writing?
Marketers’ Outlook on AI: From Optimism to Skepticism
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.