What Is AI UGC? How To Approach User-Generated Content in the AI Era
Brands are using AI for user-generated content. Read the difference between key acronyms and how to use AI ethically for your social proof campaigns.
Industry
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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October AI in Marketing Roundup & Rundown: Google’s AI Ad, Automated Influencer Marketing + New ChatGPT Search Data
An OpenAI restructure is underway, influencer marketing gets the AI treatment, Google’s first AI-generated ad and more in October’s AI in Marketing Roundup.
September AI Roundup & Rundown: New ChatGPT Usage Data, Universal Translation and the Top GenAI Use Case According to New Research
OpenAI unveils new insights about how people use ChatGPT, corporate comms stand to benefit the most from generative AI and universal translation is on the horizon.
Smarter LinkedIn Marketing: Using AI to Craft Engaging Posts in 2025
Learn how AI helps craft engaging LinkedIn posts, pick the right tools and update your content strategy for higher reach.
Looking for a New AI Tool? Try These Copysmith Alternatives
Copysmith AI is a solid tool to have in your belt, but alternatives are out there if you’re looking to switch things up. These are your top choices.
August AI Roundup & Rundown: Google’s AI Mode Goes Global, AI Investments Net No Return and a Bubble Bound To Burst?
August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
Best HyperWrite Alternatives for Smarter AI Writing in 2026
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.
Your New Gatekeeper Is an AI: Why ‘Share of Model’ Is the New Metric You Can’t Ignore
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.