Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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An OpenAI restructure is underway, influencer marketing gets the AI treatment, Google’s first AI-generated ad and more in October’s AI in Marketing Roundup.
OpenAI unveils new insights about how people use ChatGPT, corporate comms stand to benefit the most from generative AI and universal translation is on the horizon.
Learn how AI helps craft engaging LinkedIn posts, pick the right tools and update your content strategy for higher reach.
Copysmith AI is a solid tool to have in your belt, but alternatives are out there if you’re looking to switch things up. These are your top choices.
August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
AI writers can do a lot, but not everything. Here’s what they’re good at, where they fall short and how to make them work for your team.