Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The creator of beloved claymation characters Wallace and Gromit is embracing AI without sacrificing what gives his work its hand-crafted charm, and we can learn something from him.
OpenAI’s State of Enterprise AI report is here, and it’s chock full of interesting data that forecasts what we might be in for this New Year.
AI looms over many jobs as a shadow waiting to enshroud the humans who currently carry them out. But will it ever replace salespeople? Here’s what we know.
A slew of new Google AI products, ridding TikTok feeds of AI content and a reminder that AI integration is a slow and steady process. Read more in this month’s update!
Anthropic admitted that the first mostly automated AI cyberattack happened in September 2025 using its technology. Here’s what happened and why it’s significant.
How much are marketing roles changing, really? While analysts admit declining job postings in some areas, others are thriving. Here’s how AI is actually changing jobs.
Brands are using AI for user-generated content. Read the difference between key acronyms and how to use AI ethically for your social proof campaigns.
An OpenAI restructure is underway, influencer marketing gets the AI treatment, Google’s first AI-generated ad and more in October’s AI in Marketing Roundup.
OpenAI unveils new insights about how people use ChatGPT, corporate comms stand to benefit the most from generative AI and universal translation is on the horizon.
Learn how AI helps craft engaging LinkedIn posts, pick the right tools and update your content strategy for higher reach.