Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
AI writers can do a lot, but not everything. Here’s what they’re good at, where they fall short and how to make them work for your team.
With so many AI tools to choose from today, it can be stressful to make a choice. Allow us to help by comparing two popular choices: Jasper and Copy.ai.
Meet the 6 Contently alternatives smart marketers trust to create, optimize and manage content in 2025.
If you’ve asked, “What is ServiceNow used for?” We have the answer! Learn all about the popular automation platform and its ideal use cases here.
I remember a time when asking Siri to play The Mars Volta in German was enough to make you question the future of technology — and your own pronunciation skills. Just a few years ago, artificial intelligence just didn’t seem that … intelligent. Now? Reminiscing about that feels like telling kids about the time you… Read more »