Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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February marked a month of enterprise AI and small business developments about how AI continues to impact our work and everyday lives. Click in for your February update.
Automation on an enterprise scale can be overwhelming. Avoid these common pitfalls and plan for success with best practices and effective automation strategies.
80 million users, and growing, are starting and ending their searches in Reddit. No Google involved. Here’s what we know and what it might mean for the future of search.
The term “storytelling” is abuzz on job boards lately. Here’s what we know, why I think storytelling is making its rebound and what it says about the current market.
Learn what a content production workflow is, why it matters and how to build a repeatable process that improves efficiency and content quality.
Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.
Recent PwC data shines an updated light on the current state of AI at work, including employee usage, investment returns, CEO sentiment and more.
There’s speculative chatter about OpenAI buying Pinterest. Here’s what we know, how users feel and what marketers should consider if the deal goes down in 2026.
Does AI content rank in Google? This guide explains what works, what doesn’t, Google’s guidance and how AI content impacts SEO today.
Have you wondered how AI detectors work? Or whether or not you can trust them? Here’s a peek behind the curtain + more reliable ways to discern AI-written content.