Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
Anthropic filed for an IPO, becoming one of the first major generative AI startups to do so. Here’s why it matters and what enterprise marketers should know.
May’s biggest AI marketing news: ChatGPT opens self-serve ads to everyone, and Google rolls out massive AI Search and advertising updates.
AI assistants and AI agents may sound similar, but they serve very different marketing needs. Learn how each works, where they add value as AI agents become more mainstream.
Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.
April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.
Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.
Optimizely and Sitecore are two of the hottest DXPs. Here’s how they compare, the AI features that make each stand out and how to choose your winner.
Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.
AI content ranks, but human content wins top SERP spots, according to new data from Semrush. Here’s what actually matters most to secure prime search positioning.