Industry

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Industry Dominick Sorrentino

The bard in the bot: Where machine learning and content creation intersect

Its name is Heliograf and it works for the Washington Post. Every year, Heliograf writes hundreds if not thousands of brief informational stories for the prestigious outlet. Here’s a passage recapping a DC-area high-school football game from September 2017: “The Landon Bears shut out the visiting Whitman Vikings, 34-0, on Friday. Landon opened the game… Read more »

Learn More
Industry Dominick Sorrentino

How do chatbots work? A tactical guide

A chatbot is simply a computer program that converses with users in human language (written and/or spoken) rather than in clicks, drag and drops, pop-up windows and other traditional user interfacing. Chatbots can be functional. They might schedule an appointment, process a refund on a recent order or, using a customer service chatbot, put you… Read more »

Learn More