Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.
April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.
Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.
Optimizely and Sitecore are two of the hottest DXPs. Here’s how they compare, the AI features that make each stand out and how to choose your winner.
Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.
AI content ranks, but human content wins top SERP spots, according to new data from Semrush. Here’s what actually matters most to secure prime search positioning.
AI isn’t increasing isolation — it’s enabling more collaboration, according to one survey. Here’s how AI is reshaping marketing work, teams and skills.
A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.
Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.
Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.