OpenAI Launches ChatGPT Work: What Marketers Should Know About Its New AI Workspace
OpenAI’s new ChatGPT Work transforms ChatGPT from an AI assistant into a project partner. Learn what it is and what marketers should know.
Industry
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Is a Web Copywriter — and What Does the Role Look Like in the Age of AI?
Discover what a web copywriter does, the skills they need and how AI tools are reshaping workflows in nuanced ways.
New Data Shows How ChatGPT’s Reasoning Modes Affect Brand Citations
Semrush found that ChatGPT’s Instant and Thinking modes largely cite domains for the same query. What does that mean for AI visibility, SEO and your content strategy?
June AI In Marketing Roundup: Google’s Open Knowledge Format (OKF), ChatGPT Ads Accelerate, Agentic Ads from Amazon & More
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
AI and the Content Supply Chain: Looking Beyond Faster Content To Create Stronger Workflows
AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
Anthropic Files Its Initial Public Offering (IPO) Papers
Anthropic filed for an IPO, becoming one of the first major generative AI startups to do so. Here’s why it matters and what enterprise marketers should know.
May 2026 AI In Marketing Roundup: ChatGPT Ads Manager, New Google Ad Formats + Other Major Google Updates
May’s biggest AI marketing news: ChatGPT opens self-serve ads to everyone, and Google rolls out massive AI Search and advertising updates.
AI Assistants vs. AI Agents: What Marketers Need to Know as Agents Move Into the Spotlight
AI assistants and AI agents may sound similar, but they serve very different marketing needs. Learn how each works, where they add value as AI agents become more mainstream.
How Claude Is Bringing Operational AI to Small Businesses
Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.
April AI in Marketing Roundup & Rundown: Unveilings, Acquisitions & a New Avalanche of Adoption Data
April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.