Sales Reps vs. AI: Will AI Ever Replace Salespeople?
AI looms over many jobs as a shadow waiting to enshroud the humans who currently carry them out. But will it ever replace salespeople? Here’s what we know.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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November AI in Marketing Roundup & Rundown: Tons of New Google AI Products, User Controls for Seeing AIGC on TikTok and More
A slew of new Google AI products, ridding TikTok feeds of AI content and a reminder that AI integration is a slow and steady process. Read more in this month’s update!
3 Ways I Used contentmarketing.ai This Fall
And that’s what I want to share today: A few real-life stories about how I personally have used contentmarketing.ai to support our marketing strategy.
Anthropic Says It Thwarted World’s First Large-Scale AI Cyberattack as China-Backed Hackers Penetrate Global Organizations
Anthropic admitted that the first mostly automated AI cyberattack happened in September 2025 using its technology. Here’s what happened and why it’s significant.
Marketer vs. Machine: How AI Is (and Isn’t) Changing Marketing Roles
How much are marketing roles changing, really? While analysts admit declining job postings in some areas, others are thriving. Here’s how AI is actually changing jobs.
How To Overcome 5 Common Challenges of AI Adoption in Marketing
Butting up against these 5 common AI adoption obstacles? These strategies can help you traverse challenges and thrive in the AI-focused years ahead.
AI Tools for Social Media Content Creation To Automate and Streamline Your Strategy
It seems like there are a million AI tools for social media content creation. We’ll discuss the right boundaries, features to look for and best practices.
Large Action Models (LAMs): What Are They & Can They Replace Marketers’ Segmentation Strategies?
A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.
AI Prompts for Sales Teams: Use Cases and Templates To Streamline SalesOps
Considering AI for SalesOps? These AI sales prompts can help you automate and streamline processes, so your team has more time to focus on the client.
Content Repurposing AI Tools: Automate SEO the Smart Way
Content repurposing AI workflows are everywhere, but they’re not all created equal. Here’s how to get more out of your content with a lighter lift.