SEO Isn’t Dead: How GEO and SEO Work Together in the Age of AI Search
Explore GEO vs. SEO, including their similarities, differences and why GEO is evolving alongside SEO instead of replacing it in digital marketing.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Everything To Know About an Effective Content Brief: Introduction, Tips and Rules
Content briefs ensure projects start on the right foot and everyone’s on the same page. Here’s what makes a great content brief.
How To Humanize AI Content: 10 Tips for Better-Sounding AI Writing
If your AI-generated text sounds too robotic, try these 10 editing tips and tools to humanize the content, increase its quality and improve the reader experience.
How To Make a Paragraph Longer: AI Tips and Best Practices
Wondering how to make a paragraph longer? These tips and best practices can help you expand on your existing ideas using AI writing tools.
Getting Started With Personalization: A Practical Guide for Marketers
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.
What Makes a Great Writer? Skills, Qualities & Tools To Help You Improve
Great writers come in many forms, with paths to success just as diverse. Here are X skills to build and tools to leverage to improve your writing.
Headless CMS and SEO: What Marketers Need To Know in the AI Era
Explore headless CMS SEO, including benefits, challenges and how to optimize your site for search engines and AI-driven discovery.
How To Push Past Writer’s Block, Write Faster and Shorten Your Time to First Draft
You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.
Rethinking AI Performance Metrics for Long-Term Marketing Value
You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.
An Intro to Rules-Based Personalization: Tips, Tricks, How To and When To Lean On AI
Rules-based personalization is a reliable tactic to deliver tailored content. It’s also slower than its AI counterpart. Here’s how they compare.