Getting Started With Personalization: A Practical Guide for Marketers
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Makes a Great Writer? Skills, Qualities & Tools To Help You Improve
Great writers come in many forms, with paths to success just as diverse. Here are X skills to build and tools to leverage to improve your writing.
Headless CMS and SEO: What Marketers Need To Know in the AI Era
Explore headless CMS SEO, including benefits, challenges and how to optimize your site for search engines and AI-driven discovery.
How To Push Past Writer’s Block, Write Faster and Shorten Your Time to First Draft
You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.
Rethinking AI Performance Metrics for Long-Term Marketing Value
You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.
An Intro to Rules-Based Personalization: Tips, Tricks, How To and When To Lean On AI
Rules-based personalization is a reliable tactic to deliver tailored content. It’s also slower than its AI counterpart. Here’s how they compare.
Stop Guessing: How To Write Social Media Captions That Actually Engage
From crafting irresistible hooks to mastering hashtag strategy, learn how to write social media captions that drive clicks, saves and conversations.
How AI Can Help You Complete a Better Website Audit
When’s the last time you did a website audit? If it’s been a while, see how AI tools can help you complete a comprehensive audit on your own.
Topical Authority in SEO: Building Your Niche Powerhouse & Where AI Can Help
Topical authority is becoming a key differentiator in SEO — learn what it is, how to build it and how AI tools can accelerate your strategy.
AI Style Guides: Ensuring Consistent Brand Voice at Scale
Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.