AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Designing an AI-Supported Social Media Strategy That Preserves Authenticity
AI can help brands scale social media efforts, amplify expertise and improve discoverability without sacrificing authenticity.
Is SEO Dead — or Just Changing? Search Engine Optimization, Generative AI and the Evolution of Modern Search Strategies
Is SEO really dead? The quick answer is no. The long answer is no, but it is changing. Read up on the current state of SEO, GEO and AI search optimization.
Agentic Marketing Is Here, but Are Marketing Teams Ready?
Agentic AI is here, and for some marketers, it’s already reshaping roles. Here’s why training, governance and strategy matter more than ever.
Is “AI-Free” a Strategic Advantage in 2026?
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AI Orchestration: The Complete Guide To Coordinating AI Agents at Scale
Learn what AI orchestration is, how it works and why it’s key to scaling AI agents. Compare top tools, real-world use cases and implementation tips.
SEO Isn’t Dead: How GEO and SEO Work Together in the Age of AI Search
Explore GEO vs. SEO, including their similarities, differences and why GEO is evolving alongside SEO instead of replacing it in digital marketing.
Everything To Know About an Effective Content Brief: Introduction, Tips and Rules
Content briefs ensure projects start on the right foot and everyone’s on the same page. Here’s what makes a great content brief.
How To Humanize AI Content: 10 Tips for Better-Sounding AI Writing
If your AI-generated text sounds too robotic, try these 10 editing tips and tools to humanize the content, increase its quality and improve the reader experience.
How To Make a Paragraph Longer: AI Tips and Best Practices
Wondering how to make a paragraph longer? These tips and best practices can help you expand on your existing ideas using AI writing tools.