What Is Content Governance? How To Build a Framework That Scales
What is content governance? Learn how governance models, roles, workflows and standards help companies create consistent, high-quality content at scale.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How Small Businesses Can Use AI for Content Without Sacrificing Their Personal & Hospitable Touch
Small businesses are embracing AI for content creation. Here’s how to save time and resources without sacrificing customer trust or your human touch.
How To Optimize for AI Overviews & Increase Your Brand Visibility on Google (Infographic)
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
Is AI Content Bad for SEO? How Google Grades AI-Generated Content
“AI content” and “poor-quality content” aren’t synonymous. Here’s what Google’s crawlers care about when assessing your website.
How to Future-Proof Your Marketing Team With AI Skills
The technology itself isn’t taking jobs, but it is placing them in the hands of professionals who dedicate time toward learning how to make the most of it.
Top 8 AI Skills In 2026 & Beyond: How To Become a More AI-Fluent Marketer
AI fluency goes beyond prompting. Discover eight AI marketing skills marketers should develop for 2026 and beyond.
Does Google Penalize AI Content? Crawlers, Content and Quality Control
Google does not penalize AI content. But seeing as we’re here, there are a few related and more pressing issues to address. First, large language models (LLMs) generate content by aggregating the page-one consensus, which means unedited AI content is inherently derivative. Meanwhile, Google’s March 2026 update prioritizes information gain, effectively demoting the pages that… Read more »
Content Creation vs. Copywriting: What’s the Difference and Why Your Marketing Needs Both
Content creation and copywriting have different goals but complement each other. Learn what sets them apart, when to use each and how AI is changing both.
AI Training for Marketing Teams: A Guide for Those Learning as They Go
Most marketers already use AI, but few receive formal training. Learn five practical skills to use AI more effectively and build better workflows.
The AI Content Maturity Curve: Which Stage Is Your Marketing Team In?
AI adoption is only the beginning. Explore five stages of AI maturity and how marketing teams can evolve from experimentation to repeatable workflows.