Winning in the Age of AI-Driven Search: 5 Strategies to Stay Visible
As AI Overviews drive clicks down, appearing within is increasingly important. These 5 strategies to stay visible can set you on the right path.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How To Make ChatGPT Sound More Human With Prompts and Human Editing
It’s no surprise that ChatGPT doesn’t sound very human, even with the most detailed prompts. Try these tips to take your AI content to the next level.
Now Hiring Human Storytellers: Recent Job Postings Demand Narrative Talent
The term “storytelling” is abuzz on job boards lately. Here’s what we know, why I think storytelling is making its rebound and what it says about the current market.
Why Every Marketing Team Needs a Content Production Workflow
Learn what a content production workflow is, why it matters and how to build a repeatable process that improves efficiency and content quality.
How To Use AI To Write Long Form Content
Long-form content can be intimidating to both write and read. Here’s how to use AI to help you create quality long-form pieces a bit quicker.
4 AI Competencies Every Marketer Needs in 2026 To Reduce Friction, Enhance Collaboration and Drive Outcome Quality
Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.
January AI in Marketing Round Up & Rundown: Google Updates Galore, Proposed Regulations & a Phishing Scam Aimed at Marketers
Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.
An AI Twilight Zone: Recent Findings Reveal AI Benefits, Challenges & Uncertainties for the Future of Work
Recent PwC data shines an updated light on the current state of AI at work, including employee usage, investment returns, CEO sentiment and more.
The Smart Marketer’s Guide to Content Pillar Types
Discover the main types of content pillars, how to choose the right ones for your brand and how they support SEO, blogs and social media.
AI Article Writers: Helpful Tool or Creative Threat?
Considering an AI article writer? Before you choose, consider these tips, tricks and best practices to maintain your high-quality standard.