AI Overviews and SEO: Do They Help or Hurt Each Other?
There are rumblings about how artificial intelligence will impact search engine optimization. Will it ultimately help or hurt? How should you prepare?
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI and Data Analytics: The Powerful Pairing for Marketers
AI can make data analytics a breeze, but marketers should approach this with a few key concepts in mind.
What’s Been Happening With Google’s Shopping Experience?
Google Shopping just got a major update. There’s AI, more personalization and new customer tools. Get the latest on Google Shopping right here!
AI & Data Protection: Do You Know Where Your Data Is?
The newness of AI and its use of publicly shared information has made it difficult for people so let’s explore them together.
How To Use AI at Work To Boost Productivity and More
Uncover the benefits of using AI at work. Explore practical tools and tips to boost productivity in your daily routine.
What Does ChatGPT Think About Your Brand?
Have you ever asked generative AI about your brand or business? If not, this is why it could be a valuable exercise.
What To Expect from Google’s Gemini 2.0 Models
Gemini 2.0 promises to be better than its predecessor in nearly every way with some exciting projects on the way, too. Find out more!
AI in Marketing: December AI Round-Up and Rundown
As we bid farewell to another year, it’s time to round up the most compelling marketing, technology and AI events that happened this month.
Lessons Brafton Writers Learned From Months of Using ChatGPT
Brafton is pro-tech, which means pro-generative AI. But even we know the limitations of popular tools like ChatGPT (and how to work around them).
Understanding Marketing Mix Modeling: What Marketers Should Know
Marketing Mix Modeling helps marketers make data-driven decisions about how to structure their strategy. Learn how to take advantage of this method.