Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.
Fully AI-generated video isn’t everyone’s taste. But that doesn’t mean the tech can’t help you streamline parts of your creative process. Here are a few practical use cases to try.
Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.
You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.
You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.
Optimizely and Sitecore are two of the hottest DXPs. Here’s how they compare, the AI features that make each stand out and how to choose your winner.
Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.
Rules-based personalization is a reliable tactic to deliver tailored content. It’s also slower than its AI counterpart. Here’s how they compare.
AI content ranks, but human content wins top SERP spots, according to new data from Semrush. Here’s what actually matters most to secure prime search positioning.
From crafting irresistible hooks to mastering hashtag strategy, learn how to write social media captions that drive clicks, saves and conversations.