Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.
Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.
Recent PwC data shines an updated light on the current state of AI at work, including employee usage, investment returns, CEO sentiment and more.
Discover the main types of content pillars, how to choose the right ones for your brand and how they support SEO, blogs and social media.
Considering an AI article writer? Before you choose, consider these tips, tricks and best practices to maintain your high-quality standard.
AI makes content faster to produce but potentially harder to absorb. Learn how rising cognitive load might affect engagement (and how to cut through the noise).
Discover the best blog topic generator tools and how to use them effectively. Learn tips to align your content with your SEO strategy and target audience.
There’s speculative chatter about OpenAI buying Pinterest. Here’s what we know, how users feel and what marketers should consider if the deal goes down in 2026.
Learn how to conduct a successful SEO competitor analysis, find keyword gaps, analyze backlinks and outsmart rivals.
AI is reshaping market research, but a successful formula still needs human judgment and expertise. Here’s what you need to know about modern market research strategies.