How To Build an AI Agent With ChatGPT: Breathe Life Into Your Intent
Learn how to build an AI agent using ChatGPT in five practical steps, from selecting a model to setting up guardrails.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How Small Businesses Can Use AI for Content Without Sacrificing Their Personal & Hospitable Touch
Small businesses are embracing AI for content creation. Here’s how to save time and resources without sacrificing customer trust or your human touch.
September 2026 AI in Marketing Roundup: AI Shopping Gets Messy, ChatGPT Ads Evolve & Rogue Agents Raise Concerns
September’s AI marketing news includes agentic shopping clashes, new ChatGPT ad experiences, growing creative AI adoption and concerns about rogue AI agents.
How To Optimize for AI Overviews & Increase Your Brand Visibility on Google (Infographic)
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
What Is Claude Design? A Practical Introduction for Marketers and Teams
Claude Design has become a go-to AI design tool for marketers. Learn how it works, what it can do and how to use it effectively.
AI Watermarks Are Coming To More Content: What Should Marketers Know?
How do AI watermarks work, and what can they actually tell you? Learn what new EU rules mean and what marketers should consider when publishing AI content.
AI Marketing Stack vs. Tool Sprawl: Which One Do You Have?
Is your AI marketing stack actually tool sprawl? Learn how to spot unnecessary overlap, audit your AI tools and build a more effective stack.
What Is Content Decay? Leverage AI To Identify and Fix Content Decay
Content decay is a natural part of SEO and how the internet works, but it can harm rankings. Here’s how to leverage AI to uncover and fix decaying content.
AI Assistant Guide: Uses, Types and Top Tools
Curious what an AI assistant can actually do? See how popular tools compare, which tasks they handle best and how to choose one for work or home.
Is AI Content Bad for SEO? How Google Grades AI-Generated Content
“AI content” and “poor-quality content” aren’t synonymous. Here’s what Google’s crawlers care about when assessing your website.