Surfer SEO vs Clearscope: Which Tool Fits Your Team?
Compare Surfer SEO vs Clearscope on features, workflow, pricing posture, and team fit to decide which content optimization tool suits your needs.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI Marketing Roundup: Merchant Center AI Metrics, ChatGPT Workplace Trends, New Gemini Models & More
From Google’s latest AI shopping insights to new ChatGPT workplace data, here are the biggest AI marketing stories from July 2026.
The AI Content Maturity Curve: Which Stage Is Your Marketing Team In?
AI adoption is only the beginning. Explore five stages of AI maturity and how marketing teams can evolve from experimentation to repeatable workflows.
Claude vs. ChatGPT for Writing: Which Tool Fits Your Workflow?
Compare Claude vs ChatGPT for writing, from long-form drafts to brainstorming and editing, with practical guidance for marketers and creators.
What Is Topical Authority? Here’s Why It Matters
Learn what topical authority is, why it matters for SEO and how to build it with topic clusters, internal linking and useful content.
OpenAI Launches ChatGPT Work: What Marketers Should Know About Its New AI Workspace
OpenAI’s new ChatGPT Work transforms ChatGPT from an AI assistant into a project partner. Learn what it is and what marketers should know.
How To Use contentmarketing.ai’s AI Blog Post Generator To Create High-Quality Content
There are lots of AI blog generators out there, but they’re not all equal. Here’s how to use contentmarketing.ai to generate topical, brand-relevant blogs.
What Is a Web Copywriter — and What Does the Role Look Like in the Age of AI?
Discover what a web copywriter does, the skills they need and how AI tools are reshaping workflows in nuanced ways.
How Often Should You Update Your AI Tool’s Knowledge? Probably More Often Than You Think
An AI knowledge base shouldn’t stay static. Learn the key moments that should trigger an update to your style guide, instructions and reference materials.
The Content Marketer’s Guide to GEO Tools and AI Visibility
Looking for GEO tools to add to your belt? These top choices can help you understand how you stack up when it comes to AI visibility, provide recommendations and track progress.