May 2026 AI In Marketing Roundup: ChatGPT Ads Manager, New Google Ad Formats + Other Major Google Updates
May’s biggest AI marketing news: ChatGPT opens self-serve ads to everyone, and Google rolls out massive AI Search and advertising updates.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI Assistants vs. AI Agents: What Marketers Need to Know as Agents Move Into the Spotlight
AI assistants and AI agents may sound similar, but they serve very different marketing needs. Learn how each works, where they add value as AI agents become more mainstream.
Everything To Know About an Effective Content Brief: Introduction, Tips and Rules
Content briefs ensure projects start on the right foot and everyone’s on the same page. Here’s what makes a great content brief.
The Dark Side of AI Content: Real-World Examples of Poor Execution and How To Prevent Them
Remember these AI content fails? From fake authors to hallucinated claims, here’s what brands can learn from some of the biggest AI publishing mistakes in recent years.
How Claude Is Bringing Operational AI to Small Businesses
Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.
How To Humanize AI Content: 10 Tips for Better-Sounding AI Writing
If your AI-generated text sounds too robotic, try these 10 editing tips and tools to humanize the content, increase its quality and improve the reader experience.
How To Make a Paragraph Longer: AI Tips and Best Practices
Wondering how to make a paragraph longer? These tips and best practices can help you expand on your existing ideas using AI writing tools.
Beyond Guesswork: How AI Is Shaping A/B Testing for Marketers
Discover how AI is transforming A/B testing for marketers. Learn practical use cases, benefits, limitations and best practices to optimize smarter.
How To Use AI for Better Blog Topic Ideation: Benefits, Best Practices and 4 Workflows
Turn AI into a more effective brainstorming partner with these topic ideation tips and contentmarketing.ai workflows.
Getting Started With Personalization: A Practical Guide for Marketers
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.