What Is a Custom GPT? Benefits & How To Create Your Own Custom GPT
ChatGPT offers users the ability to create custom GPTs tailored for specific tasks. Here’s what to know to get started, including a step-by-step guide.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Optimize for AI Overviews & Increase Your Brand Visibility on Google
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
June AI In Marketing Roundup: Google’s Open Knowledge Format (OKF), ChatGPT Ads Accelerate, Agentic Ads from Amazon & More
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.
AI and the Content Supply Chain: Looking Beyond Faster Content To Create Stronger Workflows
AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
Designing an AI-Supported Social Media Strategy That Preserves Authenticity
AI can help brands scale social media efforts, amplify expertise and improve discoverability without sacrificing authenticity.
Is SEO Dead — or Just Changing? Search Engine Optimization, Generative AI and the Evolution of Modern Search Strategies
Is SEO really dead? The quick answer is no. The long answer is no, but it is changing. Read up on the current state of SEO, GEO and AI search optimization.
Agentic Marketing Is Here, but Are Marketing Teams Ready?
Agentic AI is here, and for some marketers, it’s already reshaping roles. Here’s why training, governance and strategy matter more than ever.
Comparing ChatGPT vs. Perplexity: Strengths, Weaknesses, Features and More
ChatGPT and Perplexity are more similar than they are different… or are they? We compare features, pricing, strengths, weaknesses and more so you don’t have to!
Is “AI-Free” a Strategic Advantage in 2026?
Is “AI-free” a useful promise or a confusing label? Explore how positioning can effect trust, when it creates trade-offs and why clear AI policies matter more than labels.