The CMO’s Guide to Building an AI-Ready Marketing Department
Brand integrity often begins and ends with the marketing team. Here’s how CMOs can build an AI-ready department that extends to the rest of the organization.
beatriz lopes
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is AI Copywriting? Dos, Don’ts and Challenges
If you’re wondering what AI copywriting is, this blog compares today’s AI tools to the traditional craft and explores benefits, challenges and best practices.
AI for Small Business Marketing: Affordable Tools, Tips and Strategies for Starting Small With AI
AI tools aren’t reserved for businesses with deep pockets anymore. Here’s some advice, tool suggestions and tips that are affordable and effective for SMBs.
OpenAI’s State of Enterprise AI Report 2025: Key Stats and Top Considerations for Marketers
OpenAI’s State of Enterprise AI report is here, and it’s chock full of interesting data that forecasts what we might be in for this New Year.
How To Master Vibe Marketing
Vibe marketing is a new approach that focuses on emotional resonance instead of just product promotion. Here’s everything you need to know to start vibing.
The Future of AI in Content Creation: Balancing Automation, Ethical Practices and Human Creativity in 2025
How has AI impacted content creation? Explore the core benefits, ethical concerns and limitations and learn to balance AI automation with human creativity.
3 Impactful AI Use Cases Every Marketer Can Leverage Now
The ways in which you apply AI to your workflows matters a whole lot when it comes to value. Here are three impactful AI use cases marketers can try right now.
Sales Reps vs. AI: Will AI Ever Replace Salespeople?
AI looms over many jobs as a shadow waiting to enshroud the humans who currently carry them out. But will it ever replace salespeople? Here’s what we know.
November AI in Marketing Roundup & Rundown: Tons of New Google AI Products, User Controls for Seeing AIGC on TikTok and More
A slew of new Google AI products, ridding TikTok feeds of AI content and a reminder that AI integration is a slow and steady process. Read more in this month’s update!
3 Ways I Used contentmarketing.ai This Fall
And that’s what I want to share today: A few real-life stories about how I personally have used contentmarketing.ai to support our marketing strategy.