The Smart Marketer’s Guide to Content Pillar Types
Discover the main types of content pillars, how to choose the right ones for your brand and how they support SEO, blogs and social media.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
AI Article Writers: Helpful Tool or Creative Threat?
Considering an AI article writer? Before you choose, consider these tips, tricks and best practices to maintain your high-quality standard.
How AI-Driven Content Automation Raises Consumer Cognitive Load — and What Marketers Can Do About It
AI makes content faster to produce but potentially harder to absorb. Learn how rising cognitive load might affect engagement (and how to cut through the noise).
Top Blog Topic Generator Tools and How To Use Them
Discover the best blog topic generator tools and how to use them effectively. Learn tips to align your content with your SEO strategy and target audience.
There’s a Rumor That OpenAI May Buy Pinterest — What Users Think + What It Indicates
There’s speculative chatter about OpenAI buying Pinterest. Here’s what we know, how users feel and what marketers should consider if the deal goes down in 2026.
Outrank Your Rivals: The Complete Guide to an SEO Competitor Analysis
Learn how to conduct a successful SEO competitor analysis, find keyword gaps, analyze backlinks and outsmart rivals.
How AI Is Transforming Market Research — and What Marketers Should Know
AI is reshaping market research, but a successful formula still needs human judgment and expertise. Here’s what you need to know about modern market research strategies.
Can AI-Generated Content Rank in Google? Breaking Down the Facts
Does AI content rank in Google? This guide explains what works, what doesn’t, Google’s guidance and how AI content impacts SEO today.
How AI Detectors Work: and Can You Trust Them?
Have you wondered how AI detectors work? Or whether or not you can trust them? Here’s a peek behind the curtain + more reliable ways to discern AI-written content.
Will AI Replace Content Writers? The Future of the Craft and How To Navigate It
Content writers everywhere are rightfully worried about the future of their jobs. Here’s a realistic view at how AI is affecting them and how it isn’t.