How AI Is Transforming Market Research — and What Marketers Should Know
AI is reshaping market research, but a successful formula still needs human judgment and expertise. Here’s what you need to know about modern market research strategies.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO Blog Posts That Actually Rank: A Modern Guide for Marketers
Learn how to plan and write an SEO blog post that ranks. Get expert tips, a content checklist and optimization strategies for people and search engines.
AI Sales Enablement: Benefits, Risks and Implementation Guide
AI has many practical applications today — but is sales enablement one of them? Here are some top considerations, challenges and tips for using AI in sales enablement.
The AI Copywriting Toolbox: What You Need, What You Don’t and What’s Worth Paying For
Discover the best AI tools for copywriting, from free options to premium platforms that help you create faster, smarter and more effective content.
What Is AI Copywriting? Dos, Don’ts and Challenges
If you’re wondering what AI copywriting is, this blog compares today’s AI tools to the traditional craft and explores benefits, challenges and best practices.
AI for Small Business Marketing: Affordable Tools, Tips and Strategies for Starting Small With AI
AI tools aren’t reserved for businesses with deep pockets anymore. Here’s some advice, tool suggestions and tips that are affordable and effective for SMBs.
How To Master Vibe Marketing
Vibe marketing is a new approach that focuses on emotional resonance instead of just product promotion. Here’s everything you need to know to start vibing.
How To Overcome 5 Common Challenges of AI Adoption in Marketing
Butting up against these 5 common AI adoption obstacles? These strategies can help you traverse challenges and thrive in the AI-focused years ahead.
AI Tools for Social Media Content Creation To Automate and Streamline Your Strategy
It seems like there are a million AI tools for social media content creation. We’ll discuss the right boundaries, features to look for and best practices.
Large Action Models (LAMs): What Are They & Can They Replace Marketers’ Segmentation Strategies?
A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.