AI Headline Writers Are Here: Should You Trust Them?
Create headlines that get clicks. Learn how AI headline writers work, what tools to use and the benefits of using them.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Draft a Proven AI Content Strategy To Ideate With Confidence
AI is no longer just a content creation assistant — it can help you create your whole strategy. Here’s how to use AI effectively to facilitate your content strategy.
Back to the Basics: Protecting Brand Voice and Quality in the Age of AI
And AI isn’t just shaping how content is produced — it’s reshaping how content is found.
From Inbox to Impact: How To Use AI for Smarter Email Marketing
Want higher-performing email campaigns? Explore the best ways to use AI for email marketing, plus tips and strategies to optimize results.
Do You Need to Use AI To Win AI? Marketers vs. Consumers in the Age of AI-Powered Search
Nearly every conversation about search now includes two little letters: A & I.
Everything To Know About Generative AI vs. Other Types of Artificial Intelligence
Not all AI is created equal. We walk you through traditional and generative AI, unique characteristics and ideal use cases.
The Ultimate Guide on How To Write a Prompt for Gen AI (Infographic)
Gen AI prompts should be clear, definitive… and these five other things! Learn how to engineer effective prompts with this guide.
How AI Amplifies Enterprise SEO (And Why Your Competition Is Already Using It)
Learn how AI reshapes enterprise SEO — from content creation to search strategy — and why top brands are already adapting to stay ahead.
Spill the AI Tea: The Real Benefits of AI Writing Tools (and How To Keep Them on Your Good Side)
Forget bland AI content. Discover how to blend algorithms, human judgment and strategy — without letting the bots write your brand story.
How To Upskill Your Team for AI
“I, for one, welcome our new computer overlords.” Ken Jennings’ classic quip hits a little different in 2025, doesn’t it? Artificial intelligence is no longer a cartoonish hypothetical; it’s the new intern, the new analyst and the new co-pilot in every department. But before you can welcome your new overlords — or, more realistically, your… Read more »