Blog vs. Article: What Sets Them Apart (and Which One Boosts SEO More)
Confused about blog vs article? Discover the key differences, SEO benefits and how to decide which format fits your goals.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Brand Guardrails in AI Content Generation: Why They Matter
Guardrails keep AI models on the right brand track when generating content. Without them, you get generic copy that takes ages to edit. Here’s how guardrails shorten time-to-publish.
Balancing AI-Driven Speed With Long-Term Brand Strategy: Risks, Realities and Actionable Solutions
AI efficiency is a real marketing benefit, but without balance and intention, it can uproot brand identity. Here’s how to balance speed with long-term strategy.
Winning in the Age of AI-Driven Search: 5 Strategies to Stay Visible
As AI Overviews drive clicks down, appearing within is increasingly important. These 5 strategies to stay visible can set you on the right path.
How To Make ChatGPT Sound More Human With Prompts and Human Editing
It’s no surprise that ChatGPT doesn’t sound very human, even with the most detailed prompts. Try these tips to take your AI content to the next level.
How To Use AI To Write Long Form Content
Long-form content can be intimidating to both write and read. Here’s how to use AI to help you create quality long-form pieces a bit quicker.
The Smart Marketer’s Guide to Content Pillar Types
Discover the main types of content pillars, how to choose the right ones for your brand and how they support SEO, blogs and social media.
AI Article Writers: Helpful Tool or Creative Threat?
Considering an AI article writer? Before you choose, consider these tips, tricks and best practices to maintain your high-quality standard.
How AI-Driven Content Automation Raises Consumer Cognitive Load — and What Marketers Can Do About It
AI makes content faster to produce but potentially harder to absorb. Learn how rising cognitive load might affect engagement (and how to cut through the noise).
Outrank Your Rivals: The Complete Guide to an SEO Competitor Analysis
Learn how to conduct a successful SEO competitor analysis, find keyword gaps, analyze backlinks and outsmart rivals.