How Often Should You Update Your AI Tool’s Knowledge? Probably More Often Than You Think
An AI knowledge base shouldn’t stay static. Learn the key moments that should trigger an update to your style guide, instructions and reference materials.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketer’s Guide to GEO Tools and AI Visibility
Looking for GEO tools to add to your belt? These top choices can help you understand how you stack up when it comes to AI visibility, provide recommendations and track progress.
AI Copy Editing: Tips, Tricks & Best Practices for Proofing in a Pinch
AI can help you catch typos, awkward phrasing and clarity issues before publishing. Learn practical tips for using AI as a copy editor without replacing human review.
How To Optimize for AI Overviews & Increase Your Brand Visibility on Google
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.
Designing an AI-Supported Social Media Strategy That Preserves Authenticity
AI can help brands scale social media efforts, amplify expertise and improve discoverability without sacrificing authenticity.
Is SEO Dead — or Just Changing? Search Engine Optimization, Generative AI and the Evolution of Modern Search Strategies
Is SEO really dead? The quick answer is no. The long answer is no, but it is changing. Read up on the current state of SEO, GEO and AI search optimization.
Agentic Marketing Is Here, but Are Marketing Teams Ready?
Agentic AI is here, and for some marketers, it’s already reshaping roles. Here’s why training, governance and strategy matter more than ever.
Is “AI-Free” a Strategic Advantage in 2026?
Is “AI-free” a useful promise or a confusing label? Explore how positioning can effect trust, when it creates trade-offs and why clear AI policies matter more than labels.
AI Orchestration: The Complete Guide To Coordinating AI Agents at Scale
Learn what AI orchestration is, how it works and why it’s key to scaling AI agents. Compare top tools, real-world use cases and implementation tips.