AI Bias Examples and Strategies for Mitigating Bias
AI bias is real, and it can do real harm if left unchecked. Learn from industry examples to catch it early and develop the right mitigation strategies.
Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Is Prompting? Our Guide to Getting Started With Gen AI
Well-structured prompts help marketers get the outcomes they want. Here’s your guide to prompt your model in a way that makes it go “Ah” instead of “Huh?”.
How To Use AI at Work To Boost Productivity and More (Infographic)
Uncover the benefits of using AI at work. Explore practical tools and tips to boost productivity in your daily routine.
AI-Powered Campaign Management: How To Leverage Tech To Get Ahead in 2025
Unlock AI marketing secrets in 2025: Learn how to leverage cutting-edge tools, avoid pitfalls and supercharge your campaign management strategy
How To Use AI for Personalized Marketing in 2025
Using AI for personalized marketing can save time and resources while maximizing engagement, but only if you get it right.
How To Use Gen AI (Responsibility and Effectively)
Knowing how to use generative AI in 2025 can set you apart from other content creators, but only if you know how to use it well.
AI and Data Analytics: The Powerful Pairing for Marketers
AI can make data analytics a breeze, but marketers should approach this with a few key concepts in mind.
Understanding Marketing Mix Modeling: What Marketers Should Know
Marketing Mix Modeling helps marketers make data-driven decisions about how to structure their strategy. Learn how to take advantage of this method.
The Ultimate Guide on How To Write a Prompt for Gen AI
Gen AI prompts should be clear, definitive… and these five other things! Learn how to engineer effective prompts with this guide.
Humans’ Role in Generative AI Content
Generative AI has taken the world by storm. At first, people disavowed the tech; but now, they’re adopting it in droves. Is there a right way to use GenAI?