Strategy

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Strategy Rebeka Meszaros

Yes, ChatGPT Can do Data Analysis: How to Get Started

Making wise decisions and remaining competitive depends on good data analysis. Many people, however, find classic data analysis techniques complicated and intimidating. Lucky for us, ChatGPT’s data analysis tools are here to help. Driven by a large language model, ChatGPT by OpenAI provides data analysis tools even for non-technical users. Using ChatGPT Plus or the… Read more »

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Strategy Christopher Whitbeck

Content Marketing With ChatGPT: A Comprehensive Guide

Artificial intelligence (AI) is now part of almost every industry, and marketing is no exception.  How can marketers stay ahead of the technological curve without losing sight of what’s most important: creating quality content? The answer is using tools like ChatGPT to enhance the writing process and streamline operations.  But content marketing with ChatGPT isn’t… Read more »

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Strategy Rebeka Meszaros

How to Plan Your AI Content Strategy: 6 Steps

Artificial intelligence (AI) has come a long way in the last 20 years and completely changed how we approach many things — including marketing. In fact, McKinsey found that 65% of organizations report using generative AI on a regular basis — twice the amount that said the same just 10 months before. So it doesn’t… Read more »

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Strategy Molly Ploe

LinkedIn Poll: How are Marketers Using ChatGPT for SEO?

ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to… Read more »

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Strategy Stevie Snow

How marketing AI impacts content marketing (with examples)

We’re wired to focus on authenticity…so what’s all this talk about artificiality? The story goes that artificial intelligence can actually help brands reach consumers with more authentic, relevant and engaging messaging. That’s because AI speedily generates the valuable insights marketers need to do that, making AI-powered solutions a powerful competitive edge for brands. So are… Read more »

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Strategy Michael O'Neill

Artificial intelligence + content writing: What happens next?

As you read this, a yet-unknown algorithm holds the key that unlocks ultimate levels of content writing efficiency. It will be low cost, lightning quick and easy to use. And it will produce marketing content that is virtually indistinguishable from human-developed text. Machine learning makes this not just possible but permanent. So if artificial intelligence… Read more »

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