Top 8 AI Skills In 2026 & Beyond: How To Become a More AI-Fluent Marketer
AI fluency goes beyond prompting. Discover eight AI marketing skills marketers should develop for 2026 and beyond.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Does Google Penalize AI Content? Crawlers, Content and Quality Control
Google does not penalize AI content. But seeing as we’re here, there are a few related and more pressing issues to address. First, large language models (LLMs) generate content by aggregating the page-one consensus, which means unedited AI content is inherently derivative. Meanwhile, Google’s March 2026 update prioritizes information gain, effectively demoting the pages that… Read more »
Content Creation vs. Copywriting: What’s the Difference and Why Your Marketing Needs Both
Content creation and copywriting have different goals but complement each other. Learn what sets them apart, when to use each and how AI is changing both.
AI Training for Marketing Teams: A Guide for Those Learning as They Go
Most marketers already use AI, but few receive formal training. Learn five practical skills to use AI more effectively and build better workflows.
The AI Content Maturity Curve: Which Stage Is Your Marketing Team In?
AI adoption is only the beginning. Explore five stages of AI maturity and how marketing teams can evolve from experimentation to repeatable workflows.
What Is Topical Authority? Here’s Why It Matters
Learn what topical authority is, why it matters for SEO and how to build it with topic clusters, internal linking and useful content.
How Often Should You Update Your AI Tool’s Knowledge? Probably More Often Than You Think
An AI knowledge base shouldn’t stay static. Learn the key moments that should trigger an update to your style guide, instructions and reference materials.
The Content Marketer’s Guide to GEO Tools and AI Visibility
Looking for GEO tools to add to your belt? These top choices can help you understand how you stack up when it comes to AI visibility, provide recommendations and track progress.
AI Copy Editing: Tips, Tricks & Best Practices for Proofing in a Pinch
AI can help you catch typos, awkward phrasing and clarity issues before publishing. Learn practical tips for using AI as a copy editor without replacing human review.
How To Optimize for AI Overviews & Increase Your Brand Visibility on Google
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.