Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google does not penalize AI content. But seeing as we’re here, there are a few related and more pressing issues to address. First, large language models (LLMs) generate content by aggregating the page-one consensus, which means unedited AI content is inherently derivative. Meanwhile, Google’s March 2026 update prioritizes information gain, effectively demoting the pages that… Read more »
Content creation and copywriting have different goals but complement each other. Learn what sets them apart, when to use each and how AI is changing both.
Most marketers already use AI, but few receive formal training. Learn five practical skills to use AI more effectively and build better workflows.
AI adoption is only the beginning. Explore five stages of AI maturity and how marketing teams can evolve from experimentation to repeatable workflows.
Learn what topical authority is, why it matters for SEO and how to build it with topic clusters, internal linking and useful content.
An AI knowledge base shouldn’t stay static. Learn the key moments that should trigger an update to your style guide, instructions and reference materials.
Looking for GEO tools to add to your belt? These top choices can help you understand how you stack up when it comes to AI visibility, provide recommendations and track progress.
AI can help you catch typos, awkward phrasing and clarity issues before publishing. Learn practical tips for using AI as a copy editor without replacing human review.
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.