Industry

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Industry Aleisha White

SearchGPT: Google’s New Rival?

In a major breakthrough that could redefine web exploration, OpenAI has launched the SearchGPT prototype, a new AI-powered search engine positioned to challenge Google’s dominance in the search arena.  OpenAI developers are funneling their ingenuity into an artificial intelligence-driven search tool, building upon ‘little brother’ ChatGPT and shaping how people find information online. So how… Read more »

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Industry Anthony Basile

10 Best AI Tools for Small Business Operations

Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has been around for years, with advanced analytics powered by machine learning acting as early forerunners of the movement. So it’s worth asking why… Read more »

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Industry Alexander Santo

What is Predictive Marketing? (Infographic)

Wouldn’t it be nice to know which email contact lists are worth buying before you buy them? What about speeding up your sales cycle by empowering sales reps to work more efficiently and more productively? That’s what predictive technologies can do for your organization. It’s not a glass orb swirling with purple smoke. Predictive marketing… Read more »

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Industry Samantha Finley

Considering What AI Tools for Digital Marketing Can Do for Your Brand

Recent years have shown us that digital transformation is here to stay, especially as business landscapes become more complex and interconnected. And in the marketing industry, the adoption of artificial intelligence (AI) has been particularly salient.  With the growth of this tech top of mind for digital marketers, you might be wondering if taking on… Read more »

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Industry Stevie Snow

The Content Creation Tools We Live and Die By

It’s an all-important aspect of marketing campaigns, yet creating compelling, engaging and results-driven content isn’t always a walk in the park. That’s why there are hundreds of content creation tools available to help marketers master their content game. What exactly are they, you might ask? It would take us days to list all of them,… Read more »

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Industry Chad Hetherington

An Introduction to OpenAI’s DALL-E 2 AI

If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a… Read more »

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Industry Dominick Sorrentino

The bard in the bot: Where machine learning and content creation intersect

Its name is Heliograf and it works for the Washington Post. Every year, Heliograf writes hundreds if not thousands of brief informational stories for the prestigious outlet. Here’s a passage recapping a DC-area high-school football game from September 2017: “The Landon Bears shut out the visiting Whitman Vikings, 34-0, on Friday. Landon opened the game… Read more »

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Industry Dominick Sorrentino

How do chatbots work? A tactical guide

A chatbot is simply a computer program that converses with users in human language (written and/or spoken) rather than in clicks, drag and drops, pop-up windows and other traditional user interfacing. Chatbots can be functional. They might schedule an appointment, process a refund on a recent order or, using a customer service chatbot, put you… Read more »

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