Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For the past few years, social platforms have spent a lot of time figuring out how to help people create content with AI. And lately, it seems as though they’re figuring out what to do with all of that AI-generated content once it starts filling people’s feeds. LinkedIn recently added a new option that lets… Read more »
NLP, LLM, Grok, GEO, tokens, AIO, transformers … The era of artificial intelligence is introducing a rich new layer of terminology into languages around the world — and it’s all too easy to substitute one for another. Among these terms, there’s a lot of confusion between gen AI and large language models (LLMs): they overlap… Read more »
From Google’s latest AI shopping insights to new ChatGPT workplace data, here are the biggest AI marketing stories from July 2026.
OpenAI’s new ChatGPT Work transforms ChatGPT from an AI assistant into a project partner. Learn what it is and what marketers should know.
Discover what a web copywriter does, the skills they need and how AI tools are reshaping workflows in nuanced ways.
Semrush found that ChatGPT’s Instant and Thinking modes largely cite domains for the same query. What does that mean for AI visibility, SEO and your content strategy?
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
Anthropic filed for an IPO, becoming one of the first major generative AI startups to do so. Here’s why it matters and what enterprise marketers should know.
May’s biggest AI marketing news: ChatGPT opens self-serve ads to everyone, and Google rolls out massive AI Search and advertising updates.