the ai marketer

Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!

Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.

Nov 05, 2024 Strategy Chad Hetherington

Humans’ Role in Generative AI Content

Generative AI has taken the world by storm. At first, people disavowed the tech; but now, they’re adopting it in droves. Is there a right way to use GenAI?

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Nov 01, 2024 Strategy Chad Hetherington

AI Disclosures: Why, How and What Gives?

AI is seemingly everywhere now; every day, anywhere you look, there it is again. It’s popping up in all kinds of places, each time a little bit faster.

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Oct 29, 2024 AI in Action Chad Hetherington

Small Business, Big Brain: Why a Majority of Small Businesses Use an AI-Enabled Software Tool

That’s a lot of small businesses — and a great deal of AI tools. Now, an overwhelming majority of small businesses use an AI tool in some capacity.

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Oct 24, 2024 Industry Chad Hetherington

What Is Sora AI? OpenAI’s Brand New AI Video Generator

Discover Sora AI, OpenAI’s text-to-video tool that’s revolutionizing content creation. See how it works and what it means for creators.

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Oct 22, 2024 Thought Leadership Chad Hetherington

If You’re Using ChatGPT for SEO Content, Read This!

Even if you’ve fed the metallic mind an outline that contains guidance from reliable SEO tools, you may be ignoring an entire aspect of SEO: user behavior.

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Oct 17, 2024 AI in Action Chad Hetherington

How a Multinational Clothier Used Algorithms To Enhance Engagement

We’re taking a look at how leading brands, like Marks & Spencer (M&S), are using AI tools in creative and effective ways.

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Oct 15, 2024 Strategy Chad Hetherington

Adopting GenerativeAI as a Mid-Sized Company (Infographic)

What does this Gen AI renaissance mean for our work? How do modern businesses feel about it? And, are they using it? Those are the questions we explore.

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