the ai marketer

Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!

Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.

Dec 03, 2024 Industry Chad Hetherington

AI In Marketing: November Round-Up & Run-Down

A lot of noteworthy stuff happened in the world of AI in November, like increasing adoption and a new code from a particular country. Find out more!

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Nov 27, 2024 Thought Leadership Chad Hetherington

3 Core Pillars of Google (and Why They Matter for Marketers)

Google’s algorithm is ever-changing, but its three core pillars — search, experience and technology — are lasting. Here’s how to get the basics right.

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Nov 25, 2024 AI in Action Chad Hetherington

Google Is Now Serving Ads In AI Overviews: What Marketers Need To Know

Google’s AI Overviews now serve ads. This is everything we know so far about how ads in AI Overviews work and how to start showing up there.

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Nov 21, 2024 Thought Leadership Chad Hetherington

How To Kickstart Your Content Creation Process With AI

There’s no shame in using AI to initiate your content creation process. Next time your brain fog gums up your work, come back here and try some of these ideas.

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Nov 19, 2024 Thought Leadership Chad Hetherington

Did You Know? AI Ain’t That New

Artificial intelligence is all the rage. Everywhere you turn, people are talking about it with either enthusiastic optimism, skepticism or something in between.

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