AI Policies? Here’s What Companies Are (and Aren’t) Doing in 2025
Explore what marketers are (and aren’t) doing to govern AI usage within their organizations, why it matters and how to build a comprehensive AI policy.
Thought Leadership
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Company AI Policy Guide: 4 Essential Elements for Ethical AI Adoption
A company AI policy outlines exactly how your organization uses AI tools. Here are some tips on drafting an effective AI policy and keeping it up to date.
The 4 Biggest Challenges in AI Content Creation (+ How To Solve Them)
Hear from our survey respondents on the top challenges in AI content creation, plus get solutions to improve your AI-generated content process.
Marketers’ Outlook on AI: From Optimism to Skepticism
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.
What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered
Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.
AI in Marketing: What Marketers Really Think
We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot takes included!
Mitigating Bias in Artificial Intelligence: Advice for Marketers Using AI for Content Creation
AI bias can impact your brand without you realizing it. Learn how to spot, reduce and prevent bias in AI-generated content with practical strategies.
OpenAI Unveils Its ‘Orion’ Project — GPT-4.5
Here’s what we know so far about GPT-4.5, what people are saying about it and how it could impact marketers using ChatGPT.
The Content Creation Struggle and How To Step Off the Bus
At times, creating engaging content is tough. These five tips can help you overcome your content struggles so you can enter that elusive flow state.
Generative AI: A Big Influencer Waiting To Be Influenced?
How do you get your novel ideas into the artificial mind so that it might deliver them to your ideal audience?