Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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“I, for one, welcome our new computer overlords.” Ken Jennings’ classic quip hits a little different in 2025, doesn’t it? Artificial intelligence is no longer a cartoonish hypothetical; it’s the new intern, the new analyst and the new co-pilot in every department. But before you can welcome your new overlords — or, more realistically, your… Read more »
I remember a time when asking Siri to play The Mars Volta in German was enough to make you question the future of technology — and your own pronunciation skills. Just a few years ago, artificial intelligence just didn’t seem that … intelligent. Now? Reminiscing about that feels like telling kids about the time you… Read more »
June can be busy between Q2 winding down and getting outside to soak up all those glorious, long daylight hours. If you haven’t had time to check in on this month’s AI in marketing happenings, don’t sweat. These recent headlines made waves in June 2025, curated here for your convenience. AI Becoming More Popular for… Read more »
There’s a burning controversy at the heart of large language model (LLM) development: the training data. While AI giants claim fair use after scraping the surface web and eating up copious amounts of public data, they likely haven’t bothered to check where it came from or who it belongs to. Researchers from MIT, Cornell University… Read more »
Wouldn’t it be nice to know which email contact lists are worth buying before you buy them? What about speeding up your sales cycle by empowering sales reps to work more efficiently and more productively? That’s what predictive technologies can do for your organization. It’s not a glass orb swirling with purple smoke. Predictive marketing… Read more »
Feeling stuck in a creative rut? We’ve all been there, staring at the screen, hoping for that breakthrough moment. But what if there was a way to unleash a torrent of creativity? A new ally in your toolkit, one that could shake things up, inspire ideas and streamline your workflow. Enter artificial intelligence, commonly known… Read more »
Artificial intelligence (AI) is everywhere. It has found its home in our pockets, screens and workflows. Today, even the most straightforward writing tools like Grammarly have evolved into intelligent partners that do more than just spot misplaced commas. As a content writer, I’ve watched this AI revolution with both awe and unease. The exciting thing… Read more »
Recent years have shown us that digital transformation is here to stay, especially as business landscapes become more complex and interconnected. And in the marketing industry, the adoption of artificial intelligence (AI) has been particularly salient. With the growth of this tech top of mind for digital marketers, you might be wondering if taking on… Read more »
It’s an all-important aspect of marketing campaigns, yet creating compelling, engaging and results-driven content isn’t always a walk in the park. That’s why there are hundreds of content creation tools available to help marketers master their content game. What exactly are they, you might ask? It would take us days to list all of them,… Read more »
If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a… Read more »