Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Wouldn’t it be nice to know which email contact lists are worth buying before you buy them? What about speeding up your sales cycle by empowering sales reps to work more efficiently and more productively? That’s what predictive technologies can do for your organization. It’s not a glass orb swirling with purple smoke. Predictive marketing… Read more »
Feeling stuck in a creative rut? We’ve all been there, staring at the screen, hoping for that breakthrough moment. But what if there was a way to unleash a torrent of creativity? A new ally in your toolkit, one that could shake things up, inspire ideas and streamline your workflow. Enter artificial intelligence, commonly known… Read more »
Artificial intelligence (AI) is everywhere. It has found its home in our pockets, screens and workflows. Today, even the most straightforward writing tools like Grammarly have evolved into intelligent partners that do more than just spot misplaced commas. As a content writer, I’ve watched this AI revolution with both awe and unease. The exciting thing… Read more »
Recent years have shown us that digital transformation is here to stay, especially as business landscapes become more complex and interconnected. And in the marketing industry, the adoption of artificial intelligence (AI) has been particularly salient. With the growth of this tech top of mind for digital marketers, you might be wondering if taking on… Read more »
It’s an all-important aspect of marketing campaigns, yet creating compelling, engaging and results-driven content isn’t always a walk in the park. That’s why there are hundreds of content creation tools available to help marketers master their content game. What exactly are they, you might ask? It would take us days to list all of them,… Read more »
If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a… Read more »
Its name is Heliograf and it works for the Washington Post. Every year, Heliograf writes hundreds if not thousands of brief informational stories for the prestigious outlet. Here’s a passage recapping a DC-area high-school football game from September 2017: “The Landon Bears shut out the visiting Whitman Vikings, 34-0, on Friday. Landon opened the game… Read more »
A chatbot is simply a computer program that converses with users in human language (written and/or spoken) rather than in clicks, drag and drops, pop-up windows and other traditional user interfacing. Chatbots can be functional. They might schedule an appointment, process a refund on a recent order or, using a customer service chatbot, put you… Read more »
We’re wired to focus on authenticity…so what’s all this talk about artificiality? The story goes that artificial intelligence can actually help brands reach consumers with more authentic, relevant and engaging messaging. That’s because AI speedily generates the valuable insights marketers need to do that, making AI-powered solutions a powerful competitive edge for brands. So are… Read more »
As you read this, a yet-unknown algorithm holds the key that unlocks ultimate levels of content writing efficiency. It will be low cost, lightning quick and easy to use. And it will produce marketing content that is virtually indistinguishable from human-developed text. Machine learning makes this not just possible but permanent. So if artificial intelligence… Read more »