Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For the past few years, social platforms have spent a lot of time figuring out how to help people create content with AI. And lately, it seems as though they’re figuring out what to do with all of that AI-generated content once it starts filling people’s feeds. LinkedIn recently added a new option that lets… Read more »
Google does not penalize AI content. But seeing as we’re here, there are a few related and more pressing issues to address. First, large language models (LLMs) generate content by aggregating the page-one consensus, which means unedited AI content is inherently derivative. Meanwhile, Google’s March 2026 update prioritizes information gain, effectively demoting the pages that… Read more »
NLP, LLM, Grok, GEO, tokens, AIO, transformers … The era of artificial intelligence is introducing a rich new layer of terminology into languages around the world — and it’s all too easy to substitute one for another. Among these terms, there’s a lot of confusion between gen AI and large language models (LLMs): they overlap… Read more »
Announcing the newest version of contentmarketing.ai! Read all about the latest updates here.
“I, for one, welcome our new computer overlords.” Ken Jennings’ classic quip hits a little different in 2025, doesn’t it? Artificial intelligence is no longer a cartoonish hypothetical; it’s the new intern, the new analyst and the new co-pilot in every department. But before you can welcome your new overlords — or, more realistically, your… Read more »
I remember a time when asking Siri to play The Mars Volta in German was enough to make you question the future of technology — and your own pronunciation skills. Just a few years ago, artificial intelligence just didn’t seem that … intelligent. Now? Reminiscing about that feels like telling kids about the time you… Read more »
June can be busy between Q2 winding down and getting outside to soak up all those glorious, long daylight hours. If you haven’t had time to check in on this month’s AI in marketing happenings, don’t sweat. These recent headlines made waves in June 2025, curated here for your convenience. AI Becoming More Popular for… Read more »
There’s a burning controversy at the heart of large language model (LLM) development: the training data. While AI giants claim fair use after scraping the surface web and eating up copious amounts of public data, they likely haven’t bothered to check where it came from or who it belongs to. Researchers from MIT, Cornell University… Read more »
Wouldn’t it be nice to know which email contact lists are worth buying before you buy them? What about speeding up your sales cycle by empowering sales reps to work more efficiently and more productively? That’s what predictive technologies can do for your organization. It’s not a glass orb swirling with purple smoke. Predictive marketing… Read more »
Feeling stuck in a creative rut? We’ve all been there, staring at the screen, hoping for that breakthrough moment. But what if there was a way to unleash a torrent of creativity? A new ally in your toolkit, one that could shake things up, inspire ideas and streamline your workflow. Enter artificial intelligence, commonly known… Read more »