July AI Roundup and Rundown: GEO’s Real Impact, Wearables & More
Google says generative engine optimization doesn’t matter while testing a new feature that could shake up SERPs as we’ve known them. Here are July’s AI updates.
Thought Leadership
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI Is Helping, Not Hurting, Jobs? Insights From PwC’s Global AI Jobs Barometer
Is AI stealing our jobs? This barometer says “not really,” but it’s more complicated. Discover insights from PwC’s Global AI Jobs Barometer and what it means for marketers.
The Consequences of AI-Generated Content on SEO Performance Just Got Clearer (and It May Surprise You)
Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
An AI Ethical Dilemma: What’s the Best Data Diet for LLMs?
There’s a burning controversy at the heart of large language model (LLM) development: the training data. While AI giants claim fair use after scraping the surface web and eating up copious amounts of public data, they likely haven’t bothered to check where it came from or who it belongs to. Researchers from MIT, Cornell University… Read more »
Google’s New Search Proposition: Ask It Anything Thanks to Its New ‘AI Mode’
Google is upping the ante on AI in Search with its newly released AI Mode. Here’s what to know, including some of its bad press.
Spot the Bot? Why the AI Content Witch Hunt Is Burning Us All
Tired of AI panic and faulty detectors? Discover why the real threat of content isn’t AI itself, but our overreactions, misunderstandings and misused tools.
The Paradox of Progress: Why AI Maturity Scores Are Falling Despite Innovation
AI maturity across organizations is down 9 points since last year — but what does that mean, and should you care?
This Underhanded Study Saw Researchers Use AI To Manipulate Real People
These researchers broke Reddit rules (and ethical boundaries) to find out if generative AI can be manipulative. Here’s why it was unethical.
Who Isn’t Using AI in Marketing Yet? (And Why Not?)
With all the talk around artificial intelligence (AI) today, it’s easy to think everybody’s on board with this new technology. But is this true? Just how many marketers are using AI? At Brafton, we decided to find out. We asked 127 marketing professionals a series of questions regarding their relationship with AI. The responses we… Read more »
Marketing in the Age of AI: Who’s Leading the Charge?
Learn about who uses AI in marketing and how they utilize tools for better outcomes.