Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Lesley Morrison is an award-winning author with over 20 years of writing experience and 4+ years in marketing. With a degree in English and 13 years as a kitchen and bath designer, she brings an eye for detail to every project. She loves sharing information in meaningful ways with her audience. In her spare time,… Read more »
Lindsay is a South African content writer in Brafton’s Editorial Department. She has 8 years of content writing experience overall plus 5 years of experience as an SEO specialist and account manager. When she’s not creating digital content for her clients, you’ll find her beating her high score on vintage Super Mario Bros just because she can or reading the latest Reddit scandals and reacting audibly like she’s personally involved.
Adam is responsible for Brafton’s commercial and client strategy teams globally. He has been working in content marketing for 20+ years, during which time he established Brafton’s operations in APAC and EMEA. Adam has hands-on experience of every aspect of agency life from leading creative teams to driving growth strategies. He speaks at industry events and is… Read more »
Jesse is a Brafton writer based in Toronto with over a decade of experience. Away from his laptop, he’s an environmentalist, a lover of falafel and a long-suffering fan of the Maple Leafs.
Florian Fuehren is a Senior Writer at Brafton in Germany. Before becoming one of Brafton’s first German writers, Florian has worked as a ghostwriter, editor, and lecturer. When he’s not brooding over puns for the SaaS or Web3 niche, he likes to go jogging or maltreat his drum kit.
Madelyn Gardner is a content writer based in Nashville, Tennessee. Off the clock, she loves being outside, hiking, reading, baking and eating Mexican food — specifically burritos.
Tony Basile is a senior editorial specialist who joined Brafton in 2012. In his time with the company, he’s written content of every length and description for clients in every industry imaginable, from adhesive labels to drone-based agriculture. When off the clock, he’s a singer-songwriter who performs in Boston-based rock bands.
Samantha Finley is a Brafton Content Writer in Texas with a background in social media coordination. Her creativity extends beyond her work life, as she’s also a competitive hip-hop dancer, choreographer and now teacher.
Chad Hetherington is a Canadian writer and content marketing specialist with 5+ years of experience. He writes insight-driven articles about AI and content marketing, exploring how the two intersect and the technology’s growing impact on the industry. Outside of work, Chad enjoys camping, hiking, cooking and good clothing.
Stevie Snow is a writer at Brafton. Yes, she is named after Stevie Nicks. She’s a believer in “to life, to life, l’chaim!” because life is what brings us the Obamas, a really smooth vodka tonic and that moment on the dance floor when your favorite banger plays.