the ai marketer

Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!

Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.

Apr 28, 2026 Industry Florian Fuehren

Copy.ai vs. ChatGPT: Pros, Cons, Features and Ideal Use Cases

Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.

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Apr 23, 2026 Strategy Aleisha White

How To Push Past Writer’s Block, Write Faster and Shorten Your Time to First Draft

You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.

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Apr 22, 2026 Strategy Chad Hetherington

Rethinking AI Performance Metrics for Long-Term Marketing Value

You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.

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Apr 21, 2026 Industry Florian Fuehren

Optimizely vs. Sitecore: Similarities, Differences & Key AI Features

Optimizely and Sitecore are two of the hottest DXPs. Here’s how they compare, the AI features that make each stand out and how to choose your winner.

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Apr 16, 2026 Industry Aleisha White

MarketMuse Alternatives: Which Content Optimization Tool Is Right for You?

Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.

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Apr 15, 2026 Strategy Florian Fuehren

An Intro to Rules-Based Personalization: Tips, Tricks, How To and When To Lean On AI

Rules-based personalization is a reliable tactic to deliver tailored content. It’s also slower than its AI counterpart. Here’s how they compare.

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Apr 14, 2026 Industry Chad Hetherington

Why AI vs. Human Content Is the Wrong SEO Debate

AI content ranks, but human content wins top SERP spots, according to new data from Semrush. Here’s what actually matters most to secure prime search positioning.

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