the ai marketer
Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!
Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.
Why Every Marketing Team Needs a Content Production Workflow
Learn what a content production workflow is, why it matters and how to build a repeatable process that improves efficiency and content quality.
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How To Use AI To Write Long Form Content
Long-form content can be intimidating to both write and read. Here’s how to use AI to help you create quality long-form pieces a bit quicker.
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4 AI Competencies Every Marketer Needs in 2026 To Reduce Friction, Enhance Collaboration and Drive Outcome Quality
Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.
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January AI in Marketing Round Up & Rundown: Google Updates Galore, Proposed Regulations & a Phishing Scam Aimed at Marketers
Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.
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An AI Twilight Zone: Recent Findings Reveal AI Benefits, Challenges & Uncertainties for the Future of Work
Recent PwC data shines an updated light on the current state of AI at work, including employee usage, investment returns, CEO sentiment and more.
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The Smart Marketer’s Guide to Content Pillar Types
Discover the main types of content pillars, how to choose the right ones for your brand and how they support SEO, blogs and social media.
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AI Article Writers: Helpful Tool or Creative Threat?
Considering an AI article writer? Before you choose, consider these tips, tricks and best practices to maintain your high-quality standard.
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How AI-Driven Content Automation Raises Consumer Cognitive Load — and What Marketers Can Do About It
AI makes content faster to produce but potentially harder to absorb. Learn how rising cognitive load might affect engagement (and how to cut through the noise).
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