The worst part about technology is how it dates us. I personally have fond memories of the first GameBoy. Grainy screen, two buttons, a cartridge you had to blow on to make it work (or so we believed). If I see today’s gamers put on their VR headsets, I can’t help but feel like grandpa dropping the needle on his Miles Davis record in the basement.
Content creation tools keep going through the same kind of glow-up, where yesterday’s stars can already look like cave paintings today. Clunky text generators have evolved into full-stack marketing platforms that can manage your brand voice, predict your marketing copy’s performance and plug into your CRM.
And we wonder why CMOs try to ask AI which AI tool to use. It may be ironic, but the entire AI content writer field is moving faster than TikTok trends in high school cafeterias, and if you’re not aware this is a strategic investment affecting how your business will operate, you’ve already lost.
Which brings us to Copysmith AI — one of the incumbents in the space, and still a strong contender for e-commerce teams. But as we’ll see, the best AI writing tool for you may look very different than someone else’s.
Subscribe to the ai marketer
Weekly updates on all things ai in marketing.
The Incumbent: Copysmith AI
Copysmith positions itself as an “AI tech stack for efficient, on-brand content.” Translation: it’s built for high-volume teams, especially in e-commerce, that need lots of consistent quality content fast.
If you’ve shopped online in the last decade, you know that we’ve collectively lost patience and need something fresh every hour of the day, which means e-commerce marketers have to come up with new storefronts, short-form content and an endless tide of product descriptions. That doesn’t mean Copysmith is only a suitable copywriting tool for online stores, but it explains its mission and feature selection. For instance, its integrations with platforms like Shopify and WooCommerce make it a natural fit for online retail.
Capabilities
Here’s where Copysmith shines:
- Product descriptions at scale: Etsy, Instagram, Flipkart, you name it.
- Written content for sales enablement: Sales emails, review replies.
- Bulk content with variety: Blogs and social media posts are supported, though they’re not the platform’s core focus.
- SEO optimization: Deep integration with Frase means your product and ad copy can pull from real search data.
Pricing
Instead of charging by word count, Copysmith uses a credit-based system:
- Starter ($19/month): 50 credits, ~500 pieces of original content generation.
- Professional ($59/month): 250 credits, ~2,500 pieces.
- Enterprise: Custom, with room for advanced workflows and more credits.
Occasionally, you’ll find early-adopter or promotional pricing, which makes it even more attractive to scaling teams.
Bonus Mention: Rytr (Now Part of Copyrytr)
As though the entire AI writer landscape wasn’t already throwing more information at us than a sugar-crazed toddler at a birthday party piñata, Copysmith went and shook things up even further. The company acquired Rytr and the previously mentioned Frase, bundling them into a new collective called Copyrytr.
- Overview: Rytr was already a darling for freelancers and lean teams — cost-effective, feature-packed and dead simple to use. With the Copyrytr merger, it now sits alongside Copysmith’s bulk-content engine and Frase’s SEO smarts.
- Capabilities: Over 40 AI copywriting templates, a built-in plagiarism checker, Chrome extension and a tone-mirroring feature that adapts to your own style. Now, thanks to Copyrytr, it plugs into a broader toolkit fit for scaling.
- Pricing: Free plan (10,000 characters/month), Unlimited ($7.50/month), Premium ($24.16/month).
- Seats: Primarily single-user, though Copyrytr points toward expanded collaboration down the line.
6 Top Copysmith Alternatives and Competitors
Now let’s talk about alternative platforms making waves. Each one has its own focus — from brand-centric high-quality content to product description generation.
1. contentmarketing.ai
Yes, we’re starting with home turf. Built by Brafton, contentmarketing.ai blends AI horsepower with something most platforms can’t replicate: decades of editorial and strategic expertise.
- Best suited for: Marketers who want more than a tool or “just long-form content” — they want a strategic partner.
- Capabilities: Covers the entire lifecycle: briefs, ideation, drafts, SEO optimization. Unlike most platforms, it minimizes the endless cycle of prompting and re-prompting. Once you’ve generated content, you’ll know it’s on brand and designed to perform.
- Pricing: Custom, after a demo.
- Seats: Configured to each team.
Think of it as “proprietary AI with training wheels” — except the wheels are professional editors who keep your brand voice steady and SEO targeting on-point. That way, you’re not waiting until your content type is supported and you don’t need to keep including your latest marketing needs in yet another prompt.
2. Anyword
Performance marketers, this one’s for you. Anyword is obsessed with numbers. It’s not generating content for vanity metrics, but predictive outcomes.
- Overview: Built for teams who care about conversions and performance scoring.
- Capabilities: Predictive performance scores before publishing, brand voice features, enterprise-grade security (SSO, MFA). It’s also LLM-agnostic, which means your data won’t go wandering off into someone else’s training set.
- Pricing: Starter ($49/month), Data-Driven ($99/month), Business ($499/month), Enterprise (custom).
- Seats: Starter = 1, Data-Driven & Business = 3+, Enterprise = custom.
Among the Copysmith AI alternatives, Anyword is about predictability — like hiring a fortune teller, except with conversion rates instead of tarot cards.
3. Copy.ai
Once the king of “quick copy generators,” Copy.ai has leveled up into a GTM AI Platform.
- Capabilities: AI Workflows to codify best practices, AI agents that automate tasks with guardrails, CRM integration for data sync. Also LLM-agnostic (uses GPT-3.5, Claude 3, etc.).
- Pricing: Free, Starter ($49/month), Advanced (5 seats), Enterprise (custom).
- Seats: Free & Starter = 1, Advanced = 5.
For teams scaling beyond copywriting into marketing ops and sales enablement, Copy.ai has become a Swiss Army knife with a built-in operations manual.
4. Jasper
Remember when Jasper was just the “AI writing assistant” with funny templates? Well, it’s grown up. Today, Jasper is a brand-centric AI platform.
- Key differentiator: Brand IQ, which absorbs your brand voice, visual guidelines and style guides so every asset feels “on brand.”
- Other capabilities: Marketing AI Editor, AI Image Suite.
- Pricing: Pro ($69/month), Business (custom).
- Seats: Pro = 1, Business = team-based.
Jasper is perfect if your brand team is sticklers for consistency. It’s less about speed, more about protecting the brand experience at scale.
5. Writesonic
If your strategy lives and dies by Google rankings, Writesonic deserves a look.
- Overview: SEO-first platform with strong automation.
- Capabilities: AI Search Visibility platform, integrations with Ahrefs/Keyword Planner, real-time performance tracking, cloned brand voice training. Also LLM-agnostic.
- Pricing: Lite ($39/month), Standard ($79/month), Professional ($199/month), Advanced ($399/month), Enterprise (custom).
- Seats: Lite & Standard = 1, Professional = 2, Advanced = 5.
Writesonic is basically an SEO analyst who doesn’t sleep — constantly tracking your visibility while helping you scale content production.
6. Frase
For teams whose priority is ranking in search results, Frase offers a laser-focused workflow. Its recent acquisition makes it less of an actual alternative to Copysmith for obvious reasons, though.
- Workflow: Research → Outline → Write → Optimize.
- Capabilities: Analyzes top search results to surface key topics/headings, Optimize tool provides keyword models, SEO-focused content scoring.
- Pricing: Free limited plan (10,000 words), Starter ($45/month), Professional ($115/month), Enterprise (custom).
- Seats: Starter = 1, Professional = 3 (upgradeable to 9), Enterprise = custom.
Think of Frase as a GPS for SEO content. You put in the destination keyword, and it tells you every turn you need to take to get there.
Wrapping Up
If you’re still trying to get your team to the point where it “writes the cheapest blog posts,” you’re still playing Tetris (arguably cool, but still outdated). In this day and age, you have to align your AI tools with your team’s size, priorities and brand DNA.
- E-commerce powerhouse? Copysmith still dominates.
- Solo freelancer? Rytr gets you started for the price of a latte.
- Strategic, brand-led marketing team? contentmarketing.ai will protect your voice.
- Performance-obsessed marketers? Anyword keeps you data-driven.
- SEO-first operations? Writesonic or Frase can give you the roadmap, but contentmarketing.ai will drive you forward.
- Growing GTM team? Copy.ai brings automation and CRM sync into the mix.
Keep in mind these are all extremes. Your priorities and operations might change, and you likely won’t change platforms in two weeks (at least not without a migraine). At the end of the day, the best AI platform is the one that fits your workflow and does what you need, but also feels like the team behind it just “gets” you. Because when content creation starts to feel less like wrangling a robot and more like collaborating with a colleague, that’s when AI earns its seat at the table.
