Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With all the talk around artificial intelligence (AI) today, it’s easy to think everybody’s on board with this new technology. But is this true? Just how many marketers are using AI? At Brafton, we decided to find out. We asked 127 marketing professionals a series of questions regarding their relationship with AI. The responses we… Read more »
Learn about who uses AI in marketing and how they utilize tools for better outcomes.
Explore what marketers are (and aren’t) doing to govern AI usage within their organizations, why it matters and how to build a comprehensive AI policy.
A company AI policy outlines exactly how your organization uses AI tools. Here are some tips on drafting an effective AI policy and keeping it up to date.
Hear from our survey respondents on the top challenges in AI content creation, plus get solutions to improve your AI-generated content process.
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.
Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.
We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot takes included!
AI bias can impact your brand without you realizing it. Learn how to spot, reduce and prevent bias in AI-generated content with practical strategies.
Here’s what we know so far about GPT-4.5, what people are saying about it and how it could impact marketers using ChatGPT.