What’s Been Happening With Google’s Shopping Experience?
Google Shopping just got a major update. There’s AI, more personalization and new customer tools. Get the latest on Google Shopping right here!
Thought Leadership
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
AI & Data Protection: Do You Know Where Your Data Is?
The newness of AI and its use of publicly shared information has made it difficult for people so let’s explore them together.
What Does ChatGPT Think About Your Brand?
Have you ever asked generative AI about your brand or business? If not, this is why it could be a valuable exercise.
Lessons Brafton Writers Learned From Months of Using ChatGPT
Brafton is pro-tech, which means pro-generative AI. But even we know the limitations of popular tools like ChatGPT (and how to work around them).
AI For Content Creation Can Go Wrong — Here’s How To Avoid That
AI for content creation is old news, but don’t let that convince you that you might be able to get away with unethical business practices like these folks.
Google’s Generative AI Experiment Is Growing
AI Overviews are now available throughout the Americas, Asia-Pacific, Europe, the Middle East, and Africa. Here are some concepts to keep in mind as it expands.
3 Core Pillars of Google (and Why They Matter for Marketers)
Google’s algorithm is ever-changing, but its three core pillars — search, experience and technology — are lasting. Here’s how to get the basics right.
How To Kickstart Your Content Creation Process With AI
There’s no shame in using AI to initiate your content creation process. Next time your brain fog gums up your work, come back here and try some of these ideas.
Did You Know? AI Ain’t That New
Artificial intelligence is all the rage. Everywhere you turn, people are talking about it with either enthusiastic optimism, skepticism or something in between.
If You’re Using ChatGPT for SEO Content, Read This!
Even if you’ve fed the metallic mind an outline that contains guidance from reliable SEO tools, you may be ignoring an entire aspect of SEO: user behavior.