Will AI Replace Content Writers? The Future of the Craft and How To Navigate It
Content writers everywhere are rightfully worried about the future of their jobs. Here’s a realistic view at how AI is affecting them and how it isn’t.
Thought Leadership
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The CMO’s Guide to Building an AI-Ready Marketing Department
Brand integrity often begins and ends with the marketing team. Here’s how CMOs can build an AI-ready department that extends to the rest of the organization.
The Proof Is the Pudding: How To Polish AI-Generated Copy You’re Happy To Publish
Proofing AI-generated copy is equal parts a practice in pattern recognition and critical thinking. Here are 5 tips for polishing your AI assets before publishing.
Let’s Unpack the Em Dash Backlash
When I started working at Brafton in 2015, I was trained on Brafton editorial standards. We follow AP Style (most of the time); we spell “white paper” as two words; we don’t use the Oxford comma; we do use the em dash. Honest — I have proof — here’s a screenshot from our style guide:… Read more »
the ai marketer Turns 1: A Look at Lessons Learned, Our Best Posts & the Industry at Large
We’ve been blogging for a year, and we’ve learned a lot. Here are some of our takeaways, key lessons and exciting insights from 365 days of covering AI in marketing.
Doubling Down on Differentiation: How AI Can Help You Stand Above Your Competitors
When all your competitors are using AI for the same efficiency gains, how can you stand out? Get the better of your competition with these 5 AI differentiation tips.
From Panda to AI Mode: Why Content Creators Need To Raise the Bar Again
Last week, we exhibited at the Technology For Marketing (TFM) Expo at London’s Excel. We were there to promote contentmarketing.ai.
How AI Is Transforming PPC Advertising: Practical Insights for Modern Marketers
Paid search is hurtling toward a new era where artificial intelligence sets the rules of engagement. As more people turn to emerging search methods, search volume for particular keywords is decreasing. At the same time, tools like AI Max for Search are stepping in to fill the gap with smarter automation. By weaving machine learning-driven… Read more »
Pursuing Thought Leadership Amid an AI Avalanche: Downsides, Don’ts and Overcoming Challenges
Becoming a genuine thought leader in the AI era has its challenges, but these tips can help you outshine the rest in your pursuit of authenticity.
July AI Roundup and Rundown: GEO’s Real Impact, Wearables & More
Google says generative engine optimization doesn’t matter while testing a new feature that could shake up SERPs as we’ve known them. Here are July’s AI updates.