Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How has AI impacted content creation? Explore the core benefits, ethical concerns and limitations and learn to balance AI automation with human creativity.
The ways in which you apply AI to your workflows matters a whole lot when it comes to value. Here are three impactful AI use cases marketers can try right now.
And that’s what I want to share today: A few real-life stories about how I personally have used contentmarketing.ai to support our marketing strategy.
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
AI in marketing isn’t a distant fantasy anymore, but an opportunity. Use these 15 AI in marketing examples to inspire your next campaign.
Several Braftonites attend TFM 2025 to showcase contentmarketing.ai and chat with industry experts. Here’s what they learned about the state of AI and its role in content marketing.
Apps for ChatGPT are here. Here’s a quick feature update, 3 important considerations when choosing your next AI marketing assistant and features that matter most.
Powell’s Books recently found itself at the center of the latest AI controversy that left a bad taste in customers’ mouths. Here’s what happened and what marketers can learn.
AI can easily fake social proof, and that’s a problem. Here’s how you should never use AI for success stories, with ethical options and use cases to explore instead.
This viral AI-generated tamale ad made waves on social media despite a general distaste for AI-created video. Here’s what marketers can learn from its success.