Social Proof in the AI Era: How You Shouldn’t Use AI + What You Can Do Instead
AI can easily fake social proof, and that’s a problem. Here’s how you should never use AI for success stories, with ethical options and use cases to explore instead.
AI in Action
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Viral AI Tamale Ad: Why It Worked Despite Distaste For AI Ads (+ What You Can Learn From It)
This viral AI-generated tamale ad made waves on social media despite a general distaste for AI-created video. Here’s what marketers can learn from its success.
Mad Men to Machine Men: AI’s Grand Entrance Into Advertising
Will your next ad campaign be built by robots? We break down seven real AI ad examples, plus the tech trends making it all happen.
How To Find the Right AI LinkedIn Post Generator for Your Brand
Skip generic tools. Find the LinkedIn post generator that matches your brand goals, team setup and engagement strategy. Compare top platforms now.
The Marketing Leader’s Dilemma: How AI Reoptimization Can Save Your Content Strategy (And Your Budget)
Even marketing pros get content optimization wrong sometimes. See how AI reoptimization can save your blog posts from page 3 obscurity.
From VHS Tapes to AI Queries: Why Marketers Must Become Sociologists (Again)
Search is no longer just Google. Learn why marketers must think like sociologists to stay relevant in the age of AI-driven discovery.
How to Write AI Prompts for Images: A Comprehensive Guide
Understanding how to write AI prompts for images helps marketers to quickly produce the visual content they need. Use this guide to get started.
How To Use AI in Canva: A Comprehensive Guide for Marketers and Content Creators
Discover how to use Canva’s AI features to create stunning marketing materials. Learn about Magic Edit, DreamLab and tips for brand-consistent designs.
Guide to AI in Email Marketing: How To Earn Engagement in 2025
Curious how you can get the bots to boost engagement and drive ROI? Read all about it in our guide to AI in email marketing.
Shining Some Light on the Term “Shadow AI”
Have you heard of “shadow AI”? It’s not as ominous as it sounds, but it does introduce organizational risks you need to know about.