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AI in Action
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Use contentmarketing.ai in the AIDA Model
Learn how the AIDA model moves audiences from attention to action, and how AI-powered workflows help marketers execute each stage with clarity and control.
The Future of AI in Content Creation: Balancing Automation, Ethical Practices and Human Creativity in 2026
How has AI impacted content creation? Explore the core benefits, ethical concerns and limitations and learn to balance AI automation with human creativity.
3 Impactful AI Use Cases Every Marketer Can Leverage Now
The ways in which you apply AI to your workflows matters a whole lot when it comes to value. Here are three impactful AI use cases marketers can try right now.
3 Ways I Used contentmarketing.ai This Fall
And that’s what I want to share today: A few real-life stories about how I personally have used contentmarketing.ai to support our marketing strategy.
Deloitte Made a Big Mistake — and It’s Another Caution to Every Marketer Using AI
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
15 AI in Marketing Examples To Inspire Your Next Campaign
AI in marketing isn’t a distant fantasy anymore, but an opportunity. Use these 15 AI in marketing examples to inspire your next campaign.
4 Takeaways & Lessons Learned From Our Time at the 2025 Technology for Marketing Expo
Several Braftonites attend TFM 2025 to showcase contentmarketing.ai and chat with industry experts. Here’s what they learned about the state of AI and its role in content marketing.
ChatGPT Has Apps Now — What That Means for Marketers
Apps for ChatGPT are here. Here’s a quick feature update, 3 important considerations when choosing your next AI marketing assistant and features that matter most.
Inside Powell’s Books AI Art Controversy
Powell’s Books recently found itself at the center of the latest AI controversy that left a bad taste in customers’ mouths. Here’s what happened and what marketers can learn.