Comparing ChatGPT vs. Perplexity: Strengths, Weaknesses, Features and More
ChatGPT and Perplexity are more similar than they are different… or are they? We compare features, pricing, strengths, weaknesses and more so you don’t have to!
AI in Action
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
AI Agents Explained: What They Are, How They Work and 6 Common Types of AI Agents
AI agents are officially entering the mainstream. Here’s everything you need to know, including how they work, what they do and use cases for marketers.
Agentic AI Explained: How Autonomous AI Is Transforming Business Operations
Discover what agentic AI is, its key components, benefits, challenges and real-world applications. Learn how businesses adopt agentic AI systems today.
The Dark Side of AI Content: Real-World Examples of Poor Execution and How To Prevent Them
Remember these AI content fails? From fake authors to hallucinated claims, here’s what brands can learn from some of the biggest AI publishing mistakes in recent years.
Beyond Guesswork: How AI Is Shaping A/B Testing for Marketers
Discover how AI is transforming A/B testing for marketers. Learn practical use cases, benefits, limitations and best practices to optimize smarter.
How To Use AI for Better Blog Topic Ideation: Benefits, Best Practices and 4 Workflows
Turn AI into a more effective brainstorming partner with these topic ideation tips and contentmarketing.ai workflows.
How To Use AI in Video Content Creation Without Automating the Entire Process
Fully AI-generated video isn’t everyone’s taste. But that doesn’t mean the tech can’t help you streamline parts of your creative process. Here are a few practical use cases to try.
How We Created an Email Marketing White Paper With contentmarketing.ai
Every marketer knows the tension between speed and authority.
3 Ways I Used contentmarketing.ai This Winter
I have content to create, and it’s got to be great. “Good enough” just isn’t cute anymore, and my readers know it. Luckily, I have a content creation tool specifically built for marketers right at my fingertips.
4 AI Competencies Every Marketer Needs in 2026 To Reduce Friction, Enhance Collaboration and Drive Outcome Quality
Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.