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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Industry Chad Hetherington

An Introduction to OpenAI’s DALL-E 2 AI

If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a… Read more »

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Industry Dominick Sorrentino

The bard in the bot: Where machine learning and content creation intersect

Its name is Heliograf and it works for the Washington Post. Every year, Heliograf writes hundreds if not thousands of brief informational stories for the prestigious outlet. Here’s a passage recapping a DC-area high-school football game from September 2017: “The Landon Bears shut out the visiting Whitman Vikings, 34-0, on Friday. Landon opened the game… Read more »

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Industry Dominick Sorrentino

How do chatbots work? A tactical guide

A chatbot is simply a computer program that converses with users in human language (written and/or spoken) rather than in clicks, drag and drops, pop-up windows and other traditional user interfacing. Chatbots can be functional. They might schedule an appointment, process a refund on a recent order or, using a customer service chatbot, put you… Read more »

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Strategy Stevie Snow

How marketing AI impacts content marketing (with examples)

We’re wired to focus on authenticity…so what’s all this talk about artificiality? The story goes that artificial intelligence can actually help brands reach consumers with more authentic, relevant and engaging messaging. That’s because AI speedily generates the valuable insights marketers need to do that, making AI-powered solutions a powerful competitive edge for brands. So are… Read more »

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Strategy Michael O'Neill

Artificial intelligence + content writing: What happens next?

As you read this, a yet-unknown algorithm holds the key that unlocks ultimate levels of content writing efficiency. It will be low cost, lightning quick and easy to use. And it will produce marketing content that is virtually indistinguishable from human-developed text. Machine learning makes this not just possible but permanent. So if artificial intelligence… Read more »

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