Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Whether you like it or not, AI is here to stay. It’s part of almost every aspect of daily life, and that includes marketing. Suppose you haven’t jumped on the AI train because you’re skeptical about its usefulness or nervous about robots taking over the world. In either case, we’re here to help debunk these… Read more »
In a major breakthrough that could redefine web exploration, OpenAI has launched the SearchGPT prototype, a new AI-powered search engine positioned to challenge Google’s dominance in the search arena. OpenAI developers are funneling their ingenuity into an artificial intelligence-driven search tool, building upon ‘little brother’ ChatGPT and shaping how people find information online. So how… Read more »
Making wise decisions and remaining competitive depends on good data analysis. Many people, however, find classic data analysis techniques complicated and intimidating. Lucky for us, ChatGPT’s data analysis tools are here to help. Driven by a large language model, ChatGPT by OpenAI provides data analysis tools even for non-technical users. Using ChatGPT Plus or the… Read more »
Artificial intelligence (AI) is now part of almost every industry, and marketing is no exception. How can marketers stay ahead of the technological curve without losing sight of what’s most important: creating quality content? The answer is using tools like ChatGPT to enhance the writing process and streamline operations. But content marketing with ChatGPT isn’t… Read more »
Artificial intelligence (AI) has come a long way in the last 20 years and completely changed how we approach many things — including marketing. In fact, McKinsey found that 65% of organizations report using generative AI on a regular basis — twice the amount that said the same just 10 months before. So it doesn’t… Read more »
Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has been around for years, with advanced analytics powered by machine learning acting as early forerunners of the movement. So it’s worth asking why… Read more »
ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to… Read more »