the ai marketer
Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!
Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.
What Is a Custom GPT? Benefits & How To Create Your Own Custom GPT
ChatGPT offers users the ability to create custom GPTs tailored for specific tasks. Here’s what to know to get started, including a step-by-step guide.
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How To Optimize for AI Overviews & Increase Your Brand Visibility on Google
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
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June AI In Marketing Roundup: Google’s Open Knowledge Format (OKF), ChatGPT Ads Accelerate, Agentic Ads from Amazon & More
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
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AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.
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AI and the Content Supply Chain: Looking Beyond Faster Content To Create Stronger Workflows
AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
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Designing an AI-Supported Social Media Strategy That Preserves Authenticity
AI can help brands scale social media efforts, amplify expertise and improve discoverability without sacrificing authenticity.
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Is SEO Dead — or Just Changing? Search Engine Optimization, Generative AI and the Evolution of Modern Search Strategies
Is SEO really dead? The quick answer is no. The long answer is no, but it is changing. Read up on the current state of SEO, GEO and AI search optimization.
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Agentic Marketing Is Here, but Are Marketing Teams Ready?
Agentic AI is here, and for some marketers, it’s already reshaping roles. Here’s why training, governance and strategy matter more than ever.
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