the ai marketer
Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!
Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.
AI Prompts for Sales Teams: Use Cases and Templates To Streamline SalesOps
Considering AI for SalesOps? These AI sales prompts can help you automate and streamline processes, so your team has more time to focus on the client.
Content Repurposing AI Tools: Automate SEO the Smart Way
Content repurposing AI workflows are everywhere, but they’re not all created equal. Here’s how to get more out of your content with a lighter lift.
The Proof Is the Pudding: How To Polish AI-Generated Copy You’re Happy To Publish
Proofing AI-generated copy is equal parts a practice in pattern recognition and critical thinking. Here are 5 tips for polishing your AI assets before publishing.
AI Content Analysis: From Surface Signals to Strategy
Loads of AI content analysis tools claim to provide deep insights. Few deliver on the promise. We’ll show you how to pick and design an AI strategy.
What Is AI UGC? How To Approach User-Generated Content in the AI Era
Brands are using AI for user-generated content. Read the difference between key acronyms and how to use AI ethically for your social proof campaigns.
October AI in Marketing Roundup & Rundown: Google’s AI Ad, Automated Influencer Marketing + New ChatGPT Search Data
An OpenAI restructure is underway, influencer marketing gets the AI treatment, Google’s first AI-generated ad and more in October’s AI in Marketing Roundup.
Let’s Unpack the Em Dash Backlash
When I started working at Brafton in 2015, I was trained on Brafton editorial standards. We follow AP Style (most of the time); we spell “white paper” as two words; we don’t use the Oxford comma; we do use the em dash. Honest — I have proof — here’s a screenshot from our style guide:… Read more »
Deloitte Made a Big Mistake — and It’s Another Caution to Every Marketer Using AI
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
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