the ai marketer

Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!

Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.

06/11/25 Industry Chad Hetherington

The Chicago Sun-Times’ AI Scandal: What Happened and How?

The Chicago Sun-Times published an AI-generated article with fake book recommendations. They said it was a mistake. Here’s what happened.

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06/03/25 Industry Jesse Templeton

AI Policy Template and Best Practices for Responsible AI Implementation

Looking for an AI policy template to regulate AI in your workplace? Use this template and these best practices for effective implementation.

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05/29/25 Industry Chad Hetherington

May AI Roundup and Rundown: New Heights, Fights and Friendships

AI Mode, a third core product from a famous designer and OpenAI and an unconventional partnership. Read more in May’s AI Roundup and Rundown!

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05/27/25 AI in Action Florian Fuehren

From VHS Tapes to AI Queries: Why Marketers Must Become Sociologists (Again)

Search is no longer just Google. Learn why marketers must think like sociologists to stay relevant in the age of AI-driven discovery.

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05/23/25 Thought Leadership Chad Hetherington

Google’s New Search Proposition: Ask It Anything Thanks to Its New ‘AI Mode’

Google is upping the ante on AI in Search with its newly released AI Mode. Here’s what to know, including some of its bad press.

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05/22/25 Thought Leadership Florian Fuehren

Spot the Bot? Why the AI Content Witch Hunt Is Burning Us All

Tired of AI panic and faulty detectors? Discover why the real threat of content isn’t AI itself, but our overreactions, misunderstandings and misused tools.

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05/20/25 Thought Leadership Chad Hetherington