Remember when generative AI was new, and everyone was impressed with robo-poetry and wonky illustrations of dogs holding fishing poles?
I’m not so easily amused anymore, and I bet you’re not, either. I have content to create, and it’s got to be great. “Good enough” just isn’t cute anymore, and my readers know it.
Luckily, I have a content creation tool specifically built for marketers right at my fingertips. contentmarketing.ai isn’t just something I’m supposed to be marketing; it’s also my content creation ally that I can depend on anytime I need something immediately.
There’s something about wintertime marketing that’s just so busy. Aren’t we all supposed to be slowing down this time of year? Alas, Q4s and Q1s tend to be filled with shiny, new projects to wrap the year up well, or start the new one off right.
So, I turned to my trusty content creation companion, and got to work. Here are three projects I completed with help from contentmarketing.ai this winter:
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1. PPC Conversion Landing Page Copy
In my opinion, PPC campaigns are some of the most demanding initiatives a marketer can take on. Every piece of the puzzle needs to be carefully thought out, aligned and accounted for. From keywords to audiences to copy to imagery to data collection and management to the user experience, every single factor needs to be considered with intention.
It’s a lot to keep up with! And when it’s time to try something new, it’s imperative that you have the content and strategy to back it up.
That can be tough when your PPC manager tells you that it’s time we try running a campaign on a brand-new product that you have very little collateral for. Which is exactly what happened at the beginning of 2026.
At Brafton, we’ve been offering generative engine optimization services for about a year, and we can see the demand for it continue to rise. Obviously, this is a great area to put PPC budget behind — but since it’s still a relatively new product, we’re still building our asset library for it. We have an SEO landing page and a handful of case studies, but needed to condense this information into a strong yet succinct landing page designed specifically for our PPC program.
And that’s what I told contentmarketing.ai: I opened a content project, explained I needed copy describing our GEO services for a PPC conversion landing page. I instructed it to only reference the SEO landing page and two case studies when drafting the copy.
Within moments, I had a draft ready to review. To my delight, it explained our GEO services perfectly, and included content about why Brafton specifically is a quality choice for GEO partners. It needed minimal editing before it was ready to build and add to our PPC campaign.
And that’s how you pivot your PPC strategy swiftly.
Want to see the result? Here it is: GEO at Brafton.
2. One-pager Copy for a New Product
Speaking of new products that came about in 2025, another thing we started doing for clients in the past year is audits of their PPC and SEO programs together; we call it an SEO + PPC Alignment Audit.
When products come into existence organically like this, what tends to happen is that we end up with more examples than we do descriptive collateral. Soon, I knew we would want to begin promoting our new audit product, because it had produced such great outcomes for the clients we had already completed them for.
I gathered up all the information I could find about it:
- Completed client examples and their outcomes.
- Informal descriptions used when assigning this work to our SEO experts.
- Ad-hoc messaging used when recommending it to clients.
And then I opened up the dedicated “One Pager” workflow and fed contentmarketing.ai all the information I had gathered, then set it on its way.
Seconds later, I had copy ready to review. I did an editing pass, then shared it with our AVP of SEO (Phil Weafer) and Director of Paid Media (Zach Shah) so they could review the promises made from the perspective of their respective teams. Once Phil and Zach confirmed that the audit was described accurately, I sent the copy to our graphic design team to beautify.
The result is a succinct description of a powerful product, making it much easier for our sales team to communicate the benefits of such an audit. Curious? Take a look for yourself:
3. Department Head Spotlight for a Client Newsletters
Every month, we send an email newsletter to clients sharing exclusive insight from inside the world of Brafton. Each edition includes a write-up from a department leader, which dives into a topic that’s presently pertinent to their team.
Sometimes, our department leaders love the opportunity to write something new to share with our clients. Other times, department leaders are either too busy to write something, or just aren’t confident writers.
I have an easy solution for anyone who’s not a confident writer but has a message to share. You guessed it: It’s contentmarketing.ai.
When using the platform for SME content, my favorite way to begin is with a human-to-human conversation. So that’s how I began the process of creating the February edition, featuring Tricia Calder, Senior Global VP of Customer Experience.
Tricia and I had a great conversation about the business case of optimizing content for Google’s AI Overviews. I really enjoyed picking her brain about this rising area of interest, but most importantly, got a ton of material to use in her write-up.
I cleaned up the transcript (removing the “ums” and “ahs” and correcting any mistakenly heard words), then opened up a “Custom Content” workflow in contentmarketing.ai. I explained what I was doing — writing a short, authoritative article from Tricia’s perspective, based on our conversation — and clicked “Start.”
The platform and I collaborated to get the tone and focus just right, then I took an editing pass of the output before sharing with Tricia. She liked the way her ideas were expressed, and gave me the thumbs up to include it in our February Client Digest.
Check it out here (it’s not just a good example from contentmarketing.ai, but also just interesting information about GEO strategy):
Staying Agile With Help From AI
This winter was a busy one, and at times, staying on top of my to-do list felt like playing whack-a-mole, with new priorities popping up before I had a chance to work through what was already on my plate. Without contentmarketing.ai by my side, some of these projects would no doubt still be half-complete, and I would be one disappointed marketer.
Instead, I’m pleased with the progress we were able to make this winter, and now I’m diving into springtime planning, as always, with contentmarketing.ai in my back pocket whenever I need new collateral ASAP.
